As technology progresses and makes our lives easier, so do consumer habits. Consumers are now moving to the internet, specifically search engines, to look-up, research and purchase goods or services. And according to a SEO Edinburgh company marketing has followed suit in the area of SEO. Therefore, it is important for small businesses to keep up with SEO, or Search Engine Optimization.
But where do you start if you haven’t tried to monitor your business’ SEO? With most internet-goers possessing a short attention span, it is important to get out in front with the best possible tactics.
Look no further because this 2021 SEO checklist will outline some of the best ways you can get started with SEO marketing for your small business!
Using the Right Tools
The whole point of SEO is to start marketing your business online. To this effect, understanding the available tools is the basic foundation of a proper digital marketing strategy.
The most popular search engine is Google and it is no coincidence that they have some of the best tools to help you monitor your SEO.
First, there is Google Analytics which can help you see how your SEO methods are directing traffic to your website. This is where you can see how much traffic you’re getting from search engines. However, analytics also provides other information like which pages are getting organic traffic and more.
Next up is Google Search Console, a tool used to parse out the specifics of your online traffic. The search console allows you to see the best performing keywords for your business and where you rank on search engines.
If you’re looking for a more in-depth explanation of Google’s tools, then make sure you check out their starter guide.
Know Your Effective Keywords
Keywords are the meat and potatoes of SEO and social media and understanding which ones are effective are different for each business.
First, you must find which keywords are the most relevant to your page or business. There are many different goals for keywords but the most important is to either attract a user or convert a user.
Discovering keywords that attract users will be easier and include more general keywords. For example, if you have a bakery then some keywords that attract users can include “bread,” “donuts,” “bagels,” or other products and services you provide.
Keywords that convert users are typically longer and more specific to something you want users to visit your site for. From the example above, keywords that could convert are “bakery sales,” “bakeries near me,” and other similar phrases.
Remember to include a balance of both attracting and converting keywords to reach the largest possible amount of users online. Knowing how to manipulate your relevant keywords is just one of many basic marketing tips.
Your 2021 SEO Checklist
There is your 2021 SEO checklist to get started putting your business in front of users online. It may be intimidating to get started on the process of SEO marketing, but the information can be invaluable for anyone looking to grow.
Do you need some more advice for your small business? Make sure to check back on our Business section regularly for more content.
