Optimizing costs for Google Ads is not a simple task because it directly affects the revenue of businesses. Don’t worry! By following these 5 tips, you can optimize your Google Ads costs while still boosting sales.
There is no denying that Google Ads cost directly affects the profit of the business. As a result, advertising costs are one of the factors that online marketers must find ways to optimize.
In most cases, you will be in trouble if you do not have an intelligent strategy or do not get the help of a reliable Google Ads agency. Don’t worry! The five tips below will help you effectively reduce your Google Ads costs.
1. Attracting Competitors’ Customers
When customers want to make a purchase, they will search and compare businesses that offer the products they need. What if your business is not a supplier in their search listing?
Instead of bidding high and focusing too much on keywords, try setting up ads based on well-established competitors’ brand names. That way, when users search for competitors, you also have a chance to attract them. As a result, it is possible to save on Google Ads advertising costs.
Note:
When applying Google Ads advertising to attract competitors’ customers, you need to be very careful. You may even be breaking the law if you don’t do it properly.
2. Target Customers Who Are Not Ready to Buy
Most businesses want to focus on customers who are always ready to buy. But it is suggested that you can bid on keywords according to the search intent of customers who have a lower purchase rate, which generates a lot of traffic to your website. Then, strategize accordingly to convert them. So you can save on Google Ads advertising costs and still increase the conversion rate.
3. Identify Target Customers by Adding Negative Keywords
Leveraging “negative keywords” is an effective way to identify target customers and reduce costs for Google ads.
What are negative keywords?
In general, negative keywords are the same between Google Ads and Amazon. Simply put, negative keywords prevent your ad from being shown for unwanted keyword phrases. Additionally, you can create negative keywords at the campaign or ad group level.
For example, if your dog food ad appears in a search for “dog collars,” you should add “dog collars” to your negative keywords. Of course, this method will take a lot of time, especially if you are running many advertising campaigns.
What are the benefits of negative keywords?
- Reach the right target customers
For example, you only sell new iPhones. You want to advertise the keyword “iPhone X” and use “old” as a negative keyword. As a result, customers searching for old iPhone X will not see your ad. That way, you will reach the right target customers.
- Reduce advertising costs for unwanted clicks
Thanks to negative keywords, you can eliminate irrelevant queries. As a result, you can reduce costs for Google Ads.
- Improved account performance
Google has criteria for evaluating the expertise of advertisers (ad accounts). For example, are you using an extension? Do you use negative keywords? Therefore, by using negative keywords, your account will be ranked higher by Google.
How to add negative keywords to Google Ads
As mentioned above, you can create negative keywords at the campaign or ad group level.
- Campaign Level
- Step 1: Choose the campaign
- Step 2: Go to the “Keywords” tab
- Step 3: Select the “Negative keywords” tab
- Step 4: Choose “Add negative keywords or create a new list”
- Step 5: Type your negative keywords in
- Step 6: Select “Save”
- Group level
- Step 1: Choose the group
- Step 2: Go to the “Keywords” tab
- Step 3: Select the “Negative keywords” tab
- Step 4: Choose “Add negative keywords or create a new list”
- Step 5: Type your negative keywords in
- Step 6: Select “Save”
4. Improve Website Rankings With Natural SEO
According to 2017 data, users who click on the website through Google ads account for 15%; Meanwhile, 85% go directly to the website. That means you can improve your website rankings and still save on Google Ads advertising costs.
Keyword optimization
If you want customers to find you through search. You have to choose the right keywords for the pages that need to rank high in the search results. You should follow these basic steps for keyword optimization:
- Step 1: Detailed keyword research
- Step 2: Research your competitors
- Step 3: Arrange keywords for each page
On-page SEO
Good on-page helps you get relevant traffic to make sure the customers who visit your website through search engines are potential customers. Here are some essential components of On-page:
- Keyword
- Web structure
- Internal linking
Optimized for mobile devices
Since 2016, mobile devices have overtaken computers to become the most used device to access the web. Therefore, your website must be optimized for mobile devices.
Content
There are plenty of good reasons to keep your website up to date with new content. For example, regular posting is proof that your website is still up and running. It also gives customers a reason to come back to your website.
Link Building
Link Building plays a considerable role in promoting SEO. Inbound links (or backlinks) occur when another website links back to your site. In contrast, the links to external sites from your website are called outbound links.
5. Create Buzz Marketing and Viral Marketing Campaigns
Creating Buzz Marketing and Viral Marketing campaigns is also an effective way to save on Google Ads costs.
Buzz Marketing
- What is Buzz Marketing?
Buzz Marketing indicates using rumors to influence the target customers of the business.
Buzz Marketing works on rumors. Therefore, it is easy for marketers to convey the desired information to customers naturally. As a result, many businesses have been successful with Buzz Marketing campaigns.
- Notes
- It’s not just high-quality products that generate rumors
- Rumors must be directed
- Loyal customers are not necessarily the best messengers
- Don’t let the media dominate rumors
Viral Marketing
- What is Viral Marketing?
Viral Marketing is a form of marketing by creating a spread about an issue on platforms such as email, social networks, and more. With this form of marketing, information will be transmitted very quickly.
- The formal way of Viral Marketing
- Video
- Flash games
- Ebooks
- Image
- Text
- The viral Marketing implementation process
- Step 1: Create a message
- Step 2: Select the channel to transmit the message
- Step 3: Measure effectiveness
- Step 4: Manage risk
Conclusion
Managing Google Ads costs is not an easy task. So, hopefully, the five tips mentioned above are helpful to you in reducing your Google Ads costs. Also, if you want to optimize your email marketing campaign, please refer to trusted services for professional consultancy.
