In today’s market, how you position your small business is the key to whether or not you succeed. An epic marketing strategy puts your products or services in that perfect position. The quickest way to elevate any marketing campaign is to find the sweet spot between traditional and digital marketing.
Traditional Marketing
Contrary to popular belief, conventional advertising isn’t dead. Most people hear advertising and immediately think of traditional marketing aspects such as commercials and billboards. It has become a versatile tool as commercials stretch into the digital space through streaming services and podcasts.
Radio and TV Commercials
As a small business, you should probably make a commercial if you can afford it. You can adapt one video commercial and circulate it in a multitude of ways. Not only can you purchase TV or Radio campaigns, but they can be clipped and used on social media or posted to the company website.
Conferences and Trade Shows
The best advertisers know that taking the product to the consumer is always smart, whether using a 10×20 trade show booth or a 6×6 tent at ComicCon. Showing up in person leaves a lasting impression. A well-positioned and visually striking setup combined with tangible products has a destiny of greatness and profits.
Print Media and Referrals
While print media is becoming a thing of the past, the love of ‘merch is rising. Putting your branding on easy to give away items can boost name recognition and sales. As well as making it easy for customers to refer you to friends and family since word of mouth is still the number one way to attract leads.
Digital Marketing
Online advertising has evolved so much that entire firms are dedicated to digital marketing consulting. The internet is the primary source of information for most consumers and is often the first touch point between businesses and buyers.
Social Media and Content
There’s a phrase in business called the know, like, trust factor. Through storytelling, you can use social media and content marketing to boost this factor. Most young people buy from businesses that post engaging content on social media.
SEO and PPC
These acronyms for Search Engine Optimization (SEO) and Pay Per Click (PPC) are vital parts of any company’s marketing strategy. A good SEO strategy allows your website to rank at the top on sites like Google. SEO is free organic traffic, while PPCs are ads you buy. Consumers can see both when searching the internet or scrolling social media.
Affiliate and Email
Word-of-mouth referrals are the most coveted form of advertising. Affiliate marketing utilizes this by incentivizing recommendations. An affiliate could be an influencer paid for a review or a client who refers a friend and gets a discount. Email is a great tool to reach a specific audience. The best email marketers use storytelling and direct sales techniques to leverage their email list.
Every small company is unique, meaning the perfect combination of traditional and digital marketing is different for everyone. Yet, the combination of the two is akin to peanut butter and jelly. You need them both to be successful.
