In today’s digital world, every business wants to have a digital presence. That is why most of them opt for getting a dedicated website for their business. For this purpose, they hire the best agency to develop a professional business website that can prove to be a digital face of their company.
Unfortunately, these websites mostly fail to deliver and make an impact business owners want them to. Most of these websites get lost in the sea of billions of other websites. Even if a user somehow manages to land on your website, it delivers a poor user experience. So, what should a business do? Get the mobile app instead. You can get latest tech news, gaming etc from here. Here are some of the reasons why.
Here are twelve reasons why you should switch from a website to a mobile application.
-
Offline Accessibility
What gives mobile apps a clear edge over websites is their offline accessibility. If a user doesn’t have access to an internet connection, they won’t be able to access your website. On the contrary, users can access your mobile apps even if they don’t have an internet connection. Some apps only work online, but most mobile apps have some offline functionality enabled, allowing users to access these features irrespective of whether they have internet access or not.
-
Speed
Another major difference between a website and a mobile app is performance. Mobile apps are faster and deliver a much smoother experience while website load times and user experience depend heavily on a number of factors such as your internet speed, code, server or hosting. You can even notice this when you move from one page on the website to another. Meanwhile, the same process takes less than a second when moving from one app screen to another.
One of the main reasons behind the great performance of mobile apps is that it stores all the data on a mobile device so it won’t have to depend on hosting and servers, making the app user experience much smoother as compared to a website user experience. What is more, apps can also store user preferences allowing app users to start from where they have left off. Even the code used to create mobile apps is executed quickly as compared to website code. All this combines to deliver a delightful user experience.
-
Personalized Content
Every user is different and has different needs, whether it is your website user or your mobile app user. You cannot create a different app or website for every user, but you can deliver a personalized user experience through mobile apps. Businesses can collect useful data about app user preferences and user behavior and tailor their experience according to their needs. Unfortunately, the website does not give you a lot of room for personalizing the user experience as a mobile app does.
With a mobile app, you can ask for user preferences at the start and continue to dish out personalized content, offers, product promotions, and much more from time to time. What’s more, you can even offer custom recommendations-based on user previous activity and user past history, delivering a more personalized user experience.
-
Taking Advantage of Device Features
Unlike websites, mobile apps can take advantage of device hardware and features to improve performance and deliver an optimized user experience to users. For instance, a mobile app can ask for permission to access the camera, contacts, phone call data and messages.
Not only can it also use device sensors such as accelerometer, compass, and gyro sensors to deliver added functionality. For security purposes, some apps even use the device fingerprint sensor and face unlock feature. This reduces the efforts users must do to perform a task hence, improving the user experience in the process and unlocking the world of possibility in the process. Sadly, all this is not possible with a website.
-
Higher Customer Engagement
When a user sees personalized content, offers and recommendations they love or are interested in, they are more likely to engage with it. More importantly, the better experience, extra features, and functionality along with the ability to device hardware make the overall experience a lot more engaging and fun for app users.
Here are some ways mobile app development company Toronto use to increase mobile app engagement.
- In app messages
- Push notifications
- Special offers
- Discounts
- Vouchers
- Promotions
- Personalized recommendations
In addition to this, businesses can collect customer feedback and improve the app in light of their feedback for even better results.
-
Brand Recognition and Customer Loyalty
The best thing about mobile apps is that they stay in your customer’s pocket all the time. They go anywhere they go. On the flip side, users must go searching for your website. With people checking their phones hundreds of times a day, your mobile app is more likely to get more traction. More importantly, you can communicate and interact with your customers at a personal level, which will make your relationship with your customers stronger.
The stronger your relationship is with your customers, the less likely they are to switch brands hence increasing your customer loyalty in the process. You can also incentivize your loyal customers with a customer loyalty program. Unlike a website, you can make continuous updates to mobile apps, preventing your app users from getting bored looking at the same old interface,
-
Deliver More Value
Businesses can deliver more value to users through their mobile apps than they can do with a website. You can encourage users to use your app frequently by offering app-specific features that are not available through your website. You can also ask users about what app features they like the most and least about your mobile apps to make your mobile app even better. Make sure your app supports third-party integrations, so users won’t have to leave your app even if they have to perform a task in another app.
-
Higher Chances of Conversions
A study suggests that smartphone users unlock their phones six to eight times per hour and touch their devices 2,61 times a day. With this highest level of interaction, you simply can’t overlook the importance of ios & android app development for your business. Today’s tech-savvy consumers prefer smartphones for performing a variety of tasks. Whether it is booking a ride, ordering groceries, buying movie tickets, clothes or makeup products, consumers love to do online shopping.
Developing a mobile app for your business will provide you with a great opportunity to garner the attention of mobile users and encourage them to buy your products or services. A feature-rich mobile app can offer a memorable user experience by solving users’ pain points and convincing them to take the desired action. It will eventually improve your chances of getting maximum conversion and driving more revenue.
-
Increase Your SERP Rankings
Yes, you read it right. With the help of a mobile app, you can boost your organic rankings and improve your chances of appearing at the top of the SERP. By optimizing your in-app content and modifying your app store description, you can make your mobile app visible to your target audience. However, getting higher rankings in SERP is no easy feat due to the fierce competition.
- However, you can achieve better organic rankings by keeping these important tips in mind:
- Optimize your app title, keywords, and description.
- Link your app profile page to the landing page of your website.
- Mention your brand name in download pages on Google Play Store and Apple Store.
- Enabling app indexing to allow Google crawler to index your mobile app pages.
- Promote your app on social media and app promotion websites.
-
Increase Your Customer Base
Due to the COVID-19 pandemic and social distancing, a majority of customers prefer to connect to businesses online. Your brand can provide your customers with a better point of contact by building a great mobile app. By providing an amazing mobile experience to your customers, you can provide your customers with a better user experience and excellent customer service.
A mobile app can fulfill your goal of attracting new customers and play a key role in promoting your products or services. As mobile apps make it easier for consumers to buy without opening your website on a browser. Enabling mobile purchases is one of the most result-driven strategies to attract new customers and motivate them to make a purchase decision.
-
Increase Brand Awareness
Believe it or not, brand awareness is one of the major reasons that forces business owners to invest in mobile app development. People want to interact with their favorite brands via mobile apps. Many tech giants and ecommerce companies are taking the maximum advantage of mobile apps to strengthen their brand and educate their customers. Your business can also increase your brand visibility and increase your customer base by finding a team of app development and market your brand.
-
Generate More Profit
The ultimate goal of every business is to solve customers’ problems and earn more profits. You can achieve these goals by building a high-performing mobile app. When you provide your customers a highly satisfying mobile app user experience, it will definitely increase the customer retention rate and sales.
The more satisfied and happy customers will come to your brand again and again. Developing a custom mobile app that fulfills customers’ needs will brighten your chances of generating more leads, closing more sales, and boosting profits.
Concluding Thoughts
Developing a mobile app has now become indispensable for businesses of all sizes and types. It helps brands promote their new products and offers, reach a wider audience and stay ahead of the curve. Are you ready to develop a mobile app for your business? Share your thoughts with us in the comments section below.
