Due to technological advancement, most of your tasks get done by just sitting in one place. For that, you must have an internet connection to your electronic device. An example of an electronic device can be a laptop, computer, or smartphone. You open a shopping website then add to the cart those products you want to buy. After that, when you visit Facebook, YouTube, or any other social platform, you get recommendations and ads about those products. Do you know why? I will tell you. It is because of digital marketing and social media marketing.
Digital marketing is another type of marketing that is done with the help of social media platforms, google, search engine optimization, and pay-per-click. It is also known with other names like online marketing and internet marketing.
Assets of digital marketing-
- Website
- Branded logos, icons, acronyms, etc.
- Video content like video ads, demo videos of products
- Images like product shots, company photos, etc.
- Written content like blogs, ebooks, description of product, testimonials
- Online products or tools( SaaS, Calculator, interactive content, etc.)
- Reviews
- Pages on social media
Digital Marketing Tactics-
- Search Engine optimization
- Paid search
- Display advertising
- Social media marketing
- Content marketing
- Email marketing
- Email marketing
- Influencer marketing
- Affiliate marketing
Here are the benefits of digital marketing:
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Increase customer loyalty-
It is the fact that retaining a customer is easy in comparison to attracting and converting new customers. 40% of online shopping comes from retained customers as they make another purchase and recommend your products and services to their closed ones. Repeat customer helps in increasing site visitors by 8%. Customer loyalty can be established with a continuous effort of communication with them. Digital marketing makes it effortless by its tactics of
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Personalized email offering:
Learning about your customer is crucial. You can recommend products at discounts and sales by sending personal emails to your existing customers. It will help them in reminding your products that they can take in use after purchase.
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Social media engagement:
It is essential to spread awareness among your customers about your business profile on social media channels. It would be best to ask them to follow for updates regarding new products and services, and don’t forget to mention your profile to them. A Social Media Agency can get you better engagement results through their services.
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Engage the customer
if we talk about digital marketing. You can track every move of your customer on online sites in digital marketing. Engagement is significant to convert a visitor into a customer. You can provide special offers, cashbacks, and discounts to look effective and beneficial to make a buy-in customer point of view. With the help of digital marketing, you can engage customers whether it’s a google search, Facebook ads, display advertising, or Instagram. These platforms make you able to increase engagement with customers.
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Target right audience-
Since the use of digital marketing platforms has increased, it is easier to segment your audience. Digital marketers use the data like users’ online activities and demographic information to recommend your product and service based on their likes and dislikes. The Social Media Agency can make sure you target the right audience, which will be beneficial for your business.
Email marketing helps you in lead generation. You send emails to your customers daily to get their attention.
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Generate a consistent lead pipeline-
A lead pipeline can be understood as a system of generating leads continuously. It includes separating window shoppers from genuine buyers. In the sales funnel, only real buyers got targeted to generate leads. For example, a customer who is really interested in your service but can not buy it. You can target them by offering free usage of your service for a limited time. You can ask for their email for the free use of the service. In this way, the customer will experience your service, and if he likes your service, he will make a purchase. You get their email address so that you can engage them in the future.
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Obtain better conversion rates-
Online advertising is much more affordable than traditional one as it does not require newspaper ads, television ads, and print ads. So we can say online advertising does not need many resources. Digital advertising gives a privilege of tracking your visitor’s activities by which you can convert the visitor into a customer. Social Media Agency can get you the conversion rate of your choice.
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Measure results accurately-
In digital marketing, it is possible to know how many people have visited your content, how many clicks on ads, how many visitors leave the page without making a purchase, etc.; these are insights used to form a marketing strategy to target customers. A Social Media Agency gets the insights from the post so that it can give new customers access. You should prioritize the vital data that can get you leads because this data provides trackable metrics. This critical data can be known as key performance indicators. Examples of key performance indicators are:
- Cost per click
- Return on investment
- Customer acquisition cost
- Customer lifetime value
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Gain brand credibility-
- Brand credibility is the trust of people in your product’s information. It includes how a customer perceives your brand. The belief of customers in delivering what has been promised by the brand.
- By using exciting content, you can gain the belief of customers as well as experts. You can gain and sustain credibility via the internet. You can attract shareholders if your site ranks at the top of google search. It will attract them, and they will perceive a good image of your brand.
10. Gets you more buck-
With the help of the digital market, you can generate more revenues and income. If you adopt a digital marketing strategy, it can be affordable to small businesses and get a higher rate of returns. Social media requires little spending for digital marketing, and you can get a return on investment with a good customer base. Affordable techniques of online advertising are
- Cost per click
- Cost per lead
- Cost per thousand
