There are a lot of wonderful Instagram features for small businesses that can help you develop online, even if they aren’t always visible.
There’s an Instagram function to assist you in achieving your goals if you aspire to create brand visibility, grow your community, or even earn online sales. Instagram is a strong tool for any brand or business, especially since the network has entered the e-commerce market.
Brands may now present their products in “Shops” and handle transactions directly within the app, in addition to building thriving communities.
Instagram is essentially becoming the new online hub for shoppable inspiration. If you buy followers instagram, it will not benefit you much because they will not be loyal to your brand.
So, find out the best Instagram features that will help your brand grow online and earn you enough followers.
But, Why Should You Promote Your Brand On IG?
- Whether with hashtags, your brand’s title, or your business’s location, IG has been a rage in building trust in customers.
- Word of mouth advertising has been a popular marketing tool, and IG acts like the virtual medium for Word of Mouth advertising.
- Since so many people are active on Instagram, selling products and services has become pretty easier with the incorporation of IG in the business model.
- Instagram has an engagement rate 10 times higher than Facebook, which means you can use this platform to bond with your customers.
So, What Are The Best Insta Features For Online Businesses?
Let’s take a look:
1: Instagram Shopping
If you run a business that relies on product sales, Instagram’s Shopping features can be ideal for you.
Instagram is constantly introducing new e-commerce capabilities to support businesses on the platform.
Companies can include shoppable product tags in Instagram Stories and have an “Instagram Shop” menu to highlight in-stock items.
Instagram Shoppable Posts allow users to shop for featured items by viewing “tagged” products in posts.
2: Link In Bio
The link in bio function on Instagram is a fantastic feature for brands trying to attract traffic from the platform, and it’s one that’s often overlooked.
The link in your bio is simple to identify and advertise, making it one of your Instagram profile’s most important traffic generators.
The good news is that there are tools available to help you get even more out of your bio link.
3: Instagram Live
Businesses who want to make significant connections with their online community should use Instagram Live.
In recent months, Instagram Live usage has exploded, with marketers opting for lifestyle-oriented live broadcasts instead of in-person events.
Businesses enhance their communities and offer a far more human and honest side to their brand by bringing people together in this way.
4: Gift Cards & Food Orders
Instagram has launched two new services for small businesses in response to COVID-19: Gift Cards and Food Orders.
Gift Cards, which are available via a profile button or a new Instagram Stories sticker, are a new option for businesses to offer redeemable coupons on the platform.
On the other hand, Food Orders give businesses in the hospitality industry a new method to promote their food delivery services.
5: IGTV
IGTV is a fantastic platform for showing products, interviews, and lessons – the type of content that connects with people and fosters long-term relationships.
Even though IGTV is still new terrain for many brands, those who have embraced it have achieved tremendous success. These short videos are great for demonstrating SilkFred products while also introducing the people behind the brand.
Additionally, IGTV video descriptions can include clickable links, making it simple for viewers to find and purchase the products featured in your videos!
6: Poll, Slider, Question, Quiz
Instagram Stories are a terrific method to increase interaction and get feedback from customers for your business, especially if you use the many Instagram Stories stickers available.
Stickers provide an easy way for your followers to communicate with your business, and they may be a wonderful way to understand what your audience wants, from fast polls to amusing quizzes.
Emoji slider stickers are another simple interaction possibility for stories, and because of a large number of emojis available, they may be quite versatile.
Are You Ready?
Well, you should be.
Now that we have talked about the best business features on IG, you should jump at this opportunity and use them to your advantage.
If you need more details, reach us in the comment section. We will get back with an answer shortly.
