A StoryBrand certified guide is someone who practices the StoryBrand marketing framework. They can be solo freelancers or part of an agency that has undergone certification. They combine marketing strategy with the enduring principles of storytelling to create clear messages that resonate deeply with customers. There are many reasons why you should work with a StoryBrand-certified guide.
Concise Message
Having a clear marketing message is essential for any business. Your StoryBrand certified guide can help you develop and share your unique brand story with your audience. They will also have the skills to understand what numbers matter for your business. Social media stats may tell you that your marketing needs to get results, but your StoryBrand guide will be able to show you the numbers that are worth counting. A StoryBrand-certified guide should be able to simplify your marketing strategy by focusing on the essential things and ditching the fluff. It allows your team to make decisions faster and improve internal communication. A StoryBrand certified guide will be flexible about its approach because it understands that each business is different. They will work with you to understand the needs of your business and create a custom plan that works for you.
Experience
When you hire a Storybrand guide, they will help you clarify your marketing message to engage more of your ideal clients. They will use the Storybrand framework to construct a narrative that resonates with your audience and drives them to take action. A good Storybrand guide will take the time to understand your business inside and out and develop a close, one-on-one working relationship with you and your team. They will be able to get to the bottom of your marketing challenges and tell you honestly whether they think your current strategy is working. They will be able to assist you in developing a website that is more efficient and draws in more of your target audience. In addition, a good Storybrand guide will know how to interpret your website analytics so that you can see what’s working and which marketing efforts aren’t.
Results
When you work with a StoryBrand-certified guide, you work with a consultant who knows how to get results. They understand the difference between numbers that matter and those that don’t. They’ll work with you to create a StoryBrand brand script. This unique marketing messaging framework positions your ideal customer as the hero of your story and your business as their guide to overcome their problems. This approach takes the focus off your company and puts it on the people you serve. It is a much more effective marketing strategy than the typical trial-and-error tactics that make companies the heroes of their stories.
A StoryBrand-certified guide will also help you build a wireframe for your new website, saving time and money by eliminating costly misunderstandings that often result in delayed projects or websites that never deliver on their potential. A wireframe also helps streamline content creation and web development by providing a blueprint everyone can agree on.
Flexibility
The great thing about working with a StoryBrand-certified guide is that they can take on various tasks based on the client’s needs. It may include shooting videos, writing social media posts, or helping a client with website development. They will also be honest and open with you about what’s working and what isn’t. They understand that the best way to grow their business is by creating marketing material that helps people solve real problems and make more money. It’s a proven fact that confused messaging loses customers. A good StoryBrand certified guide can help you clarify your message to make your customers the hero and your product or service the guide that helps them overcome their problems. It is how you build brand and customer loyalty. It takes time and effort to grow a business, but it will be well worth it in the long run.
