A total of 78% of people. That’s how many people now conduct product research online before buying. That’s why you can’t avoid investing in digital marketing today.
Staying up to date on digital marketing trends is essential if you want to keep getting customers. Below are several new trends in digital marketing that you need to know this year.
Added Personalization
People have a lot of choices for products these days. All they have to do is go on the internet, do a quick search, and find dozens of companies that can meet their needs. The question is, why should they buy from your brand?
A big reason people buy from companies these days is personalization. They don’t want to waste time scrolling through endless products. Customize a buying experience specifically for people to show them what they want, and they’ll be sure to be a loyal customer.
This also applies to customer support. People want to reach out to support on the propellant media they frequent. You’ll need to set up chat support on sites like Facebook, Instagram, and Twitter to meet their personal needs on those websites.
Video Marketing
Now that most people have fast internet connections, they aren’t content with simply reading web pages anymore. People view online videos now more than ever. You might not get in front of your target audience if you stick with text advertising.
That’s why video marketing has taken off. Whether you’re creating ads to show on other videos or creating your own company channel, video is a great way to get in front of new customers.
A video is also a common form of ASMR. Make sure you learn more about ASMR and how it applies to marketing videos.
Voice Search
The way people search for information is beginning to change. People are starting to speak to their smart devices now that voice recognition technology has gotten better.
Of course, people speak differently than they type. That means the type of searches they make will be different than your standard keywords.
You’ll be ahead of the curve if you can figure out the highly searched voice terms. Optimize for voice search, and you’ll be first in line for this search traffic.
Search Intent Marketing
If you currently do SEO for your business, you might be noticing a change in search patterns. If so, you likely aren’t getting as much search traffic as usual.
For most websites, this is a problem with the search intent of their visitors. Google has gotten better at figuring out what people are looking for when doing searches. If your landing pages don’t match the search intent of searchers, your site isn’t going to perform as well in search engines.
You’ll need to look at poor-performing pages to see if you suffer from this problem. Ensure that the content on your landing pages matches the search intent for the keywords they’re ranking for.
Never Stop Following Digital Marketing Trends
The world of digital marketing changes fast, so the marketing you’re doing today might not be effective tomorrow. Always stay up to date on digital marketing trends, so you have the information you need to create successful ad campaigns.
If you want to learn more about promoting your brand with the latest digital marketing trends, check out the blog to learn more advertising techniques.
