Identification self-adhesive labels are an important part of almost every industry and can be critical to day-to-day operations. They are useful for a range of uses, but their primary function is to offer information, whether it is about a product, a packaging box, or a shipping pallet.
The labeling on your item could be the difference between someone buying it or choosing the competitor’s product next to it. Research has it that six out of ten purchasing decisions are made once the shopper enters the store.
Furthermore, because making a buying decision takes a split second, it is crucial to understand the major qualities of highly efficient labels.
Features of Highly Effective Product Labels
1. Informative
As mentioned above, a label is used to inform. It must therefore bear cautions, directions for use, and nutritional information. Customers will also appreciate some nutritional advice, recommendations for use, and accreditations. If you don’t know what kind of information should be added to your labels, it pays to talk to professional design and printing houses to ask for sound advice.
2. Enticing
With many brands of the same product on the store shelf, choosing the right one for you may be difficult. An effective label must be able to capture the buyers’ attention and create a memorable picture. Making a label memorable can be achieved by its color, artwork, font, or even shape.
Embellishments such as foiling, embossing, and Spot UV can also provide a unique touch to your label. These decorative techniques can help draw emphasis to specific areas of your label (such as your logo), grabbing attention and making a lasting impact on the buyer.
3. Legible
The primary goal of a label is to transmit information with the aim of persuading a customer to buy your product. Cluttered or unclear information only creates confusion and the possibility of losing the opportunity to sell.
The information given on the label will be promptly and easily comprehended if you choose a readable typeface, appropriate language for your target market, and a clear structure.
4. Correct material and finish
Although a label can be clear and appealing, not using the appropriate material, finish, or adhesive may lead to the label peeling off prematurely. An effective label should last long enough to convey the intended message.
Use an adhesive that is able to hold under all conditions. A label that peels off early into the product’s life could make it difficult for buyers to trust the quality of the product.
5. Remain true to your brand
An effective label can check all the boxes, but it must still be genuine to your brand. On-brand labeling allows consumers to readily associate brands with items and vice versa.
Consider how unique items from large brands such as Cadbury and Coca-Cola, and how they stand out at the store against competing brands. It also familiarizes existing loyal customers with any new products from the same brand.
Final Thoughts
In a retail setting, a customer’s purchasing choice can be made in a matter of seconds, therefore you must invest in a label that will successfully attract their attention. This can be accomplished by addressing the aforementioned features and ensuring their coherence with each other.
Finally, having a highly effective label gives you the opportunity to increase sales and build brand loyalty among your customers.
