Starting A New Business: Pay Attention To These 5 Important Challenges

Thousands of businesses are being started every day, so it’s important to make sure that your business stands out. Chances are that whatever type of business you’ve started isn’t the only type of business out there, so you have to come up with ways to get people to choose your product or service over others. One of the best ways to do so is to have a strong online presence. This means that your business is seen and active on the internet. With almost everything being digital nowadays, this is the best way to increase brand awareness.

#1: Create a Professional Business Website

Even if you don’t sell products online or if your clients make their appointments in person, it’s still necessary to have a business website. Your website should be the go-to source for all information that your customers or clients need. Some things that should be included on your website are:

  • A list of your products and/or services.
  • Your location (if you have a physical address).
  • All of your contact information: phone numbers, email addresses, social media handles, etc.
  • An “About” section so that your customers/clients can read about your company and your mission.
  • An “FAQ” section for questions that are frequently asked about your company, products, or services.
  • A list of your policies, especially if customers can order online or if clients can make appointments online.
  • A blog.

#2: Create a Business Blog

An informational blog that relates directly to your products or services is also a great addition to your business website. Your blog posts should be relevant to what you’re selling, and it won’t hurt to include informative topics that have been backed by research. Having a blog will also help increase your rankings on search engines, according to SEO (search engine optimization) principles. Some ideas for topics can include:

  • Fun recipes to make, if you sell edible products such as protein powders.
  • Why your specific techniques work, if you provide a service that claims to better your clients’ wellbeing.
  • Why now is a good time to buy a home or invest in other branches of real estate, if you’re a real estate agent.

Your blog posts should encourage people to want to turn to your business because you provide a quality product/service and because you’re very knowledgeable in your field. Always try to provide the most accurate information in your blog posts.

#3: Be Active on Social Media

Billions of people actively use social media every single day, and almost every platform offers professional tools and tips for businesses. The key to being successful on social media is to know which platform your target audience uses the most and what types of businesses thrive on each platform.

  • Facebook is good for just about every kind of business. With the most active users every day, Facebook has users of all ages, but the Baby Boomers and Generation X (those aged 42 and older) use Facebook more often than the other generations.
  • Instagram is best for businesses where aesthetics play a large role in marketing because you’re able to showcase pictures over text. Generations Y (Millennials) and Z are the biggest users of Instagram, being between the ages of 13 and 40 as of 2021.
  • Twitter is a great platform for freelance bloggers. The use of hashtags and links makes it easier for people to search for and head directly to your content source. This platform is mainly used by Millennials (ages 25-40).

If you’re not sure which platform is best for your business, try out different ones (consistently) to determine which one works the best for you. No matter which platform you choose, you should have a social media marketing plan in place to ensure that you get the best results.

These three tips are the best ways to create a strong online presence for your business. If necessary, enlist the help of marketing professionals who fully understand the ends and outs of online marketing.

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