Have you ever wondered what the underlying principle that guides the growth of companies is? It’s called the Jobs to be done theory. The theory provides a framework for categorizing, defining, capturing, and organizing all your customer’s needs. People want to get their jobs done better and cheaply. Examining product successes and failures, we observe the same phenomenon: new products and services win in the marketplace when they help customers get a job done better or more cheaply. Success at innovation comes from understanding what customer’s job-to-be-done is not describing what customer is doing but rather what customer is trying to get done.
1. What is the Jobs to be done theory?
People want to get their jobs done better and cheaply.
Success at innovation comes from understanding what customer’s job-to-be-done is not describing what customer is doing but rather what customer is trying to get done.
2. How does the theory help you innovate
When it comes to innovation it’s not about what the customer is doing but rather helping them get their jobs done better and cheaper. This means that creating something people want is more important than telling them what they need.
The Jobs to be done theory is about understanding the customer’s needs in order to provide them with solutions that they will find valuable.
3. The importance of understanding what customers want to get done, not just what they are doing
It will give your business a purpose that goes beyond showing ads or selling items online. In order to truly help your customers you need a purpose. This theory gives you a framework to understand what customers are trying to get done so that you can create the best experience for them.
It’s important to understand the customer’s needs before you create a product/service. If you know what they are trying to get done then it can guide your business and allow for purpose-driven innovation in every aspect of your company.
It’s very important to use this framework to guide your company. It will make you think about what’s really important, which is to give the customer something that helps them personally and makes their lives easier/simpler.
4. Examples of companies that have used this theory successfully in their innovation process
Some great examples of companies that have used this theory to make their products and services better are Netflix, Amazon Prime (shipping), Uber (transportation).
What customers are trying to get done? Improve their lives by getting around easier, having quicker access to goods/services at all times (prime), or accessing TV shows anytime anywhere.
How do these companies help customers get a job done better and/or cheaper? By putting movies, shows or any other entertainment in your hands when you want it.
It can provide you with the best experience possible if implemented correctly. If not then people will leave for competitors that are providing what they need at an affordable price. This is why having a purpose is important. It will guide you through the whole innovation process and ensure that your company provides value to customers in an innovative way for years to come.
It’s important not just about creating something new but also understanding the needs of your customers so they can get their jobs done cheaper or better. Knowing this information is what drives innovation further than ever before because it allows companies/entrepreneurs to take advantage of their strengths and abilities to create something that will be helpful.
In conclusion, the Jobs to be done theory provides a framework for companies and entrepreneurs. It allows them to understand the needs of their customers so that they can create something innovative, new, and helpful in order to solve customer’s problems better or cheaper than what already exists.
It is important not just about creating something but understanding your customer’s needs before you create something. This will guide you in the right direction and help your customers get their jobs done better or cheaper than what already exists.
There are many ways to apply this theory but it’s most important to understand what people need, not just what they are doing now so that companies can use their strengths/abilities to create innovative products and services that will be used for years to come.