Every year, businesses spend lots of time and money producing the best content possible. In 2022, everyone knows that content is king and will attract the attention of consumers. However, there’s a difference between attracting attention and keeping it. Unfortunately, one of the ways that businesses go wrong is by neglecting graphic design. Graphic design can improve your online presence in the following ways:
Build Trust
Firstly, the difference between amazing and poor graphic design is huge when it comes to consumers. Content is one thing, but people will not go any further if you have graphics that look like they have been created by a toddler (sorry!). Graphics show professionalism, and they play a role in nearly everything you do online. Don’t let your brand down by forgetting this core component of your online presence. As a customer of brands, would you spend money on a website that had poor graphics and looked amateurish? Probably not. Well, this is exactly what your customers will think if you have old, poor graphics. According to one survey, an unprofessional website is enough to turn away around 95% of people. With professional graphics, you immediately build trust and credibility with consumers. As well as your website, this should extend to your social media channels and other aspects of your online presence.
Engage on Social Media
When most people consider graphics, they think about their website. While this is an important part of graphic design, you shouldn’t forget media on your social media channels. Thankfully, you have a wonderful opportunity to engage people on social media through infographics and similar graphics. With hundreds of millions of people on social media and thousands of companies, you might think that it’s impossible to get noticed…but this isn’t true. You just need to find your slice of the action, and graphics can help you get it. Create infographics with interesting information, and they will compel people to click through to your page and follow. Soon enough, people won’t stop themselves from sharing your content, and your social presence will continually grow.
Create Affinity
Furthermore, research suggests that graphic design makes brands memorable. As humans, we remember things that we like. Consequently, people will remember your brand if you create graphics that they like. As an example, just think about the Nike swoosh and the McDonald’s M. These are simple examples of graphic design that have gone on to become whole worlds. When thinking about the M, you know all about the brand, food, Ronald, and much more. With the Nike swoosh, this one graphic contains lots of information about sports, clothing, shoes, and more. With advanced graphic design, you can create an affinity with your audience and something for them to hold onto to remember your brand.
Developing Leading Graphics
At this stage, you’ve learned that graphic design can engage people on social media, create an affinity with your audience, and build trust with people. But how do you develop graphics that achieve all these benefits? If you don’t have the skills in your business, the good news is that fantastic companies exist to take this pressure off your shoulders. As an example, Graphics Unlimited offers leading print solutions whether you need packaging, banners, signage, booklets, or brochures. By partnering with the right company, they will look after all your graphic design needs, and this will boost your presence both in the physical and online worlds. As well as creating online graphics, you can also use physical graphic design to expand your business!
