Technology has advanced in leaps and bounds over the last few decades. And, with that the modes of communications have undergone massive changes. Earlier, businesses were limited in the ways they could communicate with a prospective customer. Today, there is no dearth of platforms that enable businesses to connect and stay in touch with their customers and vice versa. But not all of them would be right for your business and the customers you’re trying to attract. So how do you get it right? It all starts with knowing your options.
Here are five ways you can communicate with a prospective client and how to use each one to your advantage.
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Emails
Emails have been around for more than 50 years but their popularity hasn’t dwindled to this date. They are still heavily used for business and personal purposes across the world. For one, it’s one of the easiest and perhaps, the cheapest communication tools in existence. No wonder, it’s ideal for both B2B and B2C interactions.
From sharing branded newsletters to promoting products and services, email not only continues to be a popular way for businesses to reach their audience, but it’s better than ever. With the right email marketing strategies, you can widen your reach and take advantage of personalised marketing messages.
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Text messages
Text messaging is a great way of connecting with your prospective customers, no matter whether you’re a big business or just a small start-up. From informing them about your products to keeping them updated about their orders and delivery schedules, a short text message is enough to do the trick.
You can also consider using an online SMS platform as these offer businesses an option to quickly set up and launch a marketing campaign via text messaging.
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Social media
With a large proportion of internet users being regulars on social media, it’s one of the most powerful way to connect with prospects. Social media enables you to promote your business, while allowing you to engage with prospects through lively, one-on-one interactions.
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Websites
If you don’t have an official website for your business, you are probably a step behind your competitors. You website acts as a source of information about your services or products. It enables the customer to easily find the information they are looking for.
Moreover, most websites are equipped with an option that allows the customer to select and order the product they want. So if you haven’t yet set up your website, it’s time to do so.
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Phone calls
Phone calls are the most direct way to approach a prospective client who has already shown interest in knowing about the products or services you offer. This mode of communication is useful for addressing client queries or issues, as there is a lesser chance of any misunderstandings compared to texts or emails.
These were some of the top ways of communicating effectively with your prospects. Make sure to choose the method that best suits your business goals and the type of customers you deal with — that’s the secret of success with practically any mode of communication.
