Sometimes, having created a website, say inspired by tonybet.com/ca and decided to create a site with a similar design or scope. That would be OK, but you’re not sure how to start promoting your site on Google. Here are 10 tips on where to start.
1. Start Slowly
If possible, start with a new site that has never before been registered in search engines and directories. Choose a suitable domain and start by optimizing the home page.
2. Master HTML
Many optimization techniques include editing HTML code. Your high positions may depend on knowing which codes are needed and which are not.
3. Choose Your Keywords Wisely
Keywords that are perfect for your site may not match what users are looking for. To find the right keywords use services like WordTracker. Choose 2-3 of the most targeted phrases for each page of the site. Try not to focus on general queries such as “tourism” or “recreation”.
4. Make Up a Text of 200–250 Words Based on the Selected Keywords
This is a crucial part of achieving high rankings and creating a successful site. Search engines have to “read” keyword-rich text on your pages to properly categorize your site. Use keyword phrases in your text more often – this will help achieve better results.
5. Make Stunning TITLE Tags
These tags are very important because all search engines give them great importance. You should put your keywords in this tag and not overload it with additional words. Don’t use the TITLE tag to put your company name or phrases like “Home Page”. Think of it as a “keyword TITLE tag” and create it accordingly. Add the company name at the end of the tag if you need to use it.
6. Create Meaningful Meta Tags
Meta tags can be useful, but they’re not wizards. Create a Description meta tag that contains your keywords and describes the site. The text of this tag often appears in search results.
The meta tag Keywords are not as important as the meta tag Description. Contrary to popular opinion, what you put in this tag will have little to do with the words that come to the site, and Google has nothing to do with the content of the tag. Use this tag, but don’t get too flattered.
7. Use Additional “Goodies” to Improve the Position
Elements such as titles, alt parameters img tags, title tags H1 … H2, links from other pages, keywords in the names of files, keywords in hyperlinks can improve your position in search engines. Use any or all of these elements where they may make sense for your site.
8. Carefully Register With Directories like Yahoo and the Open Directory Project (DMOZ)
Having your site in directories is one of the conditions for successful indexing in Google. Errors made when registering in directories can later cost you dearly, because it is very difficult to change the description in the directory. Therefore, it is very important to read the instructions on registration, provided by directories themselves.
9. Do Not Expect Quick Results
Achieving high positions takes time, and there is nothing you can do. Once your site is added to a search engine or directory, its positions may be low, and only then will it begin a slow upward movement. Some search engines take “click-through popularity” into account, meaning the more people who click through to the site, the higher its position. Don’t worry and give your site time to get stronger.
10. You Don’t Have To Constantly Tweak the Site for Better Results
It is best not to make changes to optimized pages for 3-6 months after registration. It often takes a long time for search engines to add your optimized pages to their database. Register your site and forget about it for a while!
If you follow these tips and still can’t find your site in the search engines, the first thing you need to work on is your page texts. Pages with less than 250 words of visible text may be the cause of poor results. Also, double-check keyword density, and make sure each page is optimized for 2-3 phrases. In the end, you will see the fruits of your labor – your site will be in the top ten for many queries in Google and other search engines.
