Digital marketing, in the age of the internet, is an extremely vital constituent of any marketing strategy. Reaching people via digital means can prove to be more effective than other old-fashioned and conventional methods.
But some brands and businesses may not give digital marketing the due attention it needs because of holding the wrong ideas about it, some of which are:
1. Not Necessary for Smaller Brands
There is little truth to this canard. Digital marketing is not something that should be done only by large brands and businesses.
Take food, for example. Every person needs it to grow, be it a child or an adult.
Similarly, digital marketing, in today’s world of the internet and technology, is like food. Every business needs it to grow; whether it’s a small start-up or a multi-million conglomerate.
In fact, small businesses are more in need of digital marketing than larger brands. The latter, due to their established popularity, can rely on word-of-mouth and customer goodwill for promoting themselves. However, small brands will need to focus more on marketing alone since they will not have that level of acclaim in the market.
2. Digital Marketing is all about SEO
Nope. Not true.
While SEO is a vital part of digital marketing campaigns, it is far from being the be-all and end-all of it. There are a lot of other methods and techniques that a brand can resort to in order to generate leads and boost its popularity via the internet.
Some other digital marketing techniques include:
- Email marketing (Direct marketing)
- Affiliate marketing
- Mobile marketing
3. More Traffic = Successful Digital Marketing
This is yet another misconception, and this one is something that could dupe even somewhat intelligent people.
Having lots of traffic on your website, while good and commendable, does not necessarily mean that your digital marketing campaign is working impeccably.
Attracting more traffic is not the key to success in digital marketing. It’s about reaching the right people.
But this should not be taken to mean that more traffic is not helpful, per se. Getting more people to visit your site, even if they don’t buy anything, can be good for your site’s SERP ranking.
And that is synergy.
4. Techy Mumbo Jumbo
Another misconception that people can dwell in regarding digital marketing is that it is too complex or techy for laypeople to understand and work with.
Once again, this is far from the truth. Although the term ‘digital marketing’ has a daunting and complex ring to it, the concept is actually simple and straightforward.
For the complex parts, you can always hire agencies like IBEX Media Group to help you along.
5. Optional and Non-Compulsory
And finally, a misconception that people can have regarding digital marketing is that it is something optional and elective that can be, while helpful if employed, harmless if omitted.
When we say that digital marketing is ‘compulsory’, we mean that it is important to such a degree that if it is ignored, it can be harmful to the business’s progress.
Digital marketing, far from being some extra and optional step, should be considered one of the top priorities by a brand. This holds emphasis in particular for small businesses and start-ups who have yet to penetrate the market.
And those were some of the common misconceptions that people nowadays can have with regards to digital marketing. There can be a lot of others; we merely scratched the surface.
You can get in touch with a digital marketing agency or Social Media Agency and ask them questions for your edification, and to get more knowledge about the process and the various strategies it incorporates.