Video marketing is here to stay. More and more marketers are jumping into the video marketing bandwagon to expand their reach and engage prospects more effectively. It should come as no surprise that at least 81% of savvy businesses use video as a marketing tool.
However, if you’re new to video marketing, it can be quite challenging to choose the right video type for your first campaigns. With tons of marketing video types out there, it’d be easy for you to fall into a bit of analysis paralysis.
No marketing video is created equal. Each of them has its own characteristics and specific way to help you achieve a specific goal. To help you choose the right marketing video for your next campaigns, we’ve listed five of the most popular and engaging types of marketing video.
Let’s dive in!
#1. Explainer Videos
Let’s start with the basic one: explainer videos. This type of video is short and concise. It’s well-known for its ability to break down even the complex, complicated ideas into smaller chunks. That way, the viewers can easily digest the crucial information with ease without being overwhelmed.
If you have a product with complicated ideas and you struggle to deliver it to your prospects, explainer videos can be your go-to. Most explainer videos rely on animation to illustrate scenes that real cameras can’t capture. It makes sense why companies in the tech or healthcare industry make this type of video a “must-have.”
#2. Product Demo Videos
Product demo videos are doing a great job in demonstrating a product or service. With this video, you can show the prospects how your product works, how it will benefit them, and even what it looks like in real life.
The aim of product demo videos is to help prospects better understand the product and show them your unique selling points — how your products are different from similar solutions in the market.
So, if you want to highlight your features or introduce a new product to your prospects, product demo videos can be an excellent option.
#3. Customer Testimonial Videos
With an endless sea of choice online, prospects have now become more and more selective in what they purchase. Before they complete their purchase, they’ll make sure that they buy it from a trustworthy brand. In this case, customer testimonial videos are a powerful tool to build trust.
In a customer testimonial video, you can feature your existing customer and let them share the positive experience after using your product. From the positive story, it’d be much easier for prospects or new customers to make a decision. It helps them feel confident about their choice — that is purchasing from your brand.
Webinars have been taking center stage in the past few years. So, why not incorporate it into your video marketing strategy? You can make your webinar video as a whole new content where you can share it with your prospects.
Not only do webinar videos help you to educate your prospects about your brand, but also humanizes your brand by putting a face behind products. What’s more, you don’t have to have a massive budget and amount of production resources as this type of marketing video is affordable and quick to create. You don’t need to worry about fancy equipment and lighting settings.
#5. How-To Videos
Before a prospect converts into a customer by purchasing your product, they need to make sure that they know how to use it in the first place. That’s where how-to videos come in handy.
You can use how-to videos to give a detailed, step-by-step guide on how to use your product properly, so the prospects know what to expect. You don’t have fancy equipment to create this type of marketing video, even your smartphone camera is enough to show how prospects can use the product you offer.
There are tons of marketing videos out there. It can be such a headache to choose the right one for your video marketing campaigns. That’s being said, you can start by understanding your goal. Ask yourself, ‘what objective do I want to accomplish with this video?.’
By doing so, you have a clear expectation so it’d be much easier for you to choose the right type of marketing video to create. You can also consider your budgets and business preferences to help you narrow down your choices.
For more engaging type of marketing videos, take a look at this infographic:
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]
LinkedIn: Andre Oentoro