Whether you want an attention grabbing way to market your company’s newest products and services or you simply want to share a unique perspective about your website’s content, creating a blog is one of the best ways to increase traffic. With that said, maintaining a blog is not a walk in the park. On the contrary, it requires significant time and effort.
Given the amount of planning and commitment that go into managing this useful kind of marketing resource, many businesses and individuals invest in blog writing services to save energy for other important tasks that require their attention. Often, thinking of blog writing ideas is one of the most challenging endeavors for new bloggers. If this problem sounds familiar, consider one or more of these seven great blog writing ideas that have worked well for others in the past.
- How-To Guides
How many times have you questioned how to do something and turned to an online search engine for help? If you answered, “A lot,” you are not alone. For this reason, one of the most useful ideas for blog writing is the creation of how-to guides. Whether you use your blog to explain how to change a ceiling fan, sew on a button or create an origami swan, the possibilities are endless.
Another noteworthy blog idea to consider writing about is a recipe. Undoubtedly, food is something that brings people together, regardless of other interests or commonalities. One thing that makes blogging about recipes particularly successful is the option of incorporating your own foodie stories into the mix. This makes the content more interesting and personal.
- Frequently Asked Questions
If you already maintain a website with a variety of other information about your company, brand or other interests, another useful blog writing idea is adding in an entry that includes frequently asked questions. For businesses in particular, FAQs make excellent blogging content. Not only can the content itself boost your SEO, but it can also provide your readers with helpful information about your website or services.
- Personal Stories
Another idea that often comes up when you enlist the help of blog writing services is the inclusion of personal stories. When customers can read about a personal experience on your blog, it has the potential to give your company a human element that most other marketing tools cannot offer. When you share stories from customers’ or employees’ perspectives, both routes can work well.
- Product Reviews
Blogs are also useful for writing product reviews. If you want to publish powerful content in your blog, one of the smartest moves you can make is taking the time to understand your readers. Although customer reviews can sometimes be disheartening when they are negative, they can also offer a valuable source of insight for growth and learning. In addition, customer reviews can be a great resource for adding more value to product review blog entries.
- Upcoming Events
Does your business or brand have any upcoming events? If so, using your website’s blog to showcase them can be a smart way to get the word out. Make sure you time it right though. For example, you will not want to write about your company’s Christmas party in March or the Halloween event in December. In addition, try to align your events with other happenings in your community.
- Fitness Inspiration
If you use your website for more personal reasons or if your business is health-oriented, another great blog writing idea to consider is fitness inspiration. In general, this sort of blog content works best for those who take their own personal fitness journeys so they can keep track of the results to inspire readers.
Blogs can be an excellent marketing tool for attracting more traffic to your website. Use these ideas for inspiration, but do not be afraid to think outside of the box.