There is no denying the fact that link building is one of the essential parts of any SEO campaign. If you want to ensure that your SEO efforts are fruitful, then you have to hire a reliable company like GlobexOutreach. Hiring the right agency is important if you don’t want to waste both your time and resources.
You may hear from different people that link building is dead, and it is not as beneficial as it used to be. Well, this is completely a false and ignorant statement, and if you believe it, then you might be making a big business mistake.
Link building is as important today as it was five years ago. However, Google’s criteria and algorithm have changed. It means that if you are building links using old techniques, then you will never be able to see the desired results.
In this blog, I’ve narrowed down some of the link-building mistakes that you need to avoid in 2021.
Here you go:
Content that Doesn’t Provide Value
The first and the most common mistake that people make while building links is that they don’t upload good quality content. As mentioned before, Google has made its algorithm sophisticated enough that it only considers ranking the content that provides some value to the readers.
It means that if the content that you are using for link building doesn’t focus on the user’s intent, then chances of getting ranked based on your backlink become very bleak.
Are You Only Linking Your Home Page?
The whole point of link building is to get your website ranked on top. However, if you are only linking your home page in your backlinks, then you might not be able to achieve your goal of getting ranked. You need to get your services pages ranked if you want to get ranked for a large variety of searches.
You have to make sure that your website has all kinds of relevant searches on Google. It is not possible if you are only linking your home page. So, don’t forget to get backlinks for the inner pages of your site.
Are You Diversifying Types of Links?
Contrary to popular belief, guest posting and outreach marketing are not the only ways to build links. There are many other SEO practices that provide you with promising backlinks.
Therefore, it is very important you diversify your link-building portfolio if you want to get the desired results. All you have to do is to make sure that you are incorporating all the link-building techniques in your SEO strategy.
It is important if you want to get ranked higher and faster.
Poor Choice of Anchor Texts
Believe it not, but the choice of your anchor text plays a very important role when Google crawls the pages to rank your content. If you are using the same kind of anchor text in all your posts, then after some time, Google will start ignoring the anchor text.
Therefore, it is extremely important that you start diversifying your anchor texts. Apart from that, it is extremely important that you are using relevant anchor texts if you don’t want all your link-building efforts to go to waste.
Backlinks from Low DA sites
The whole point of using link building as a key strategy in your SEO campaign is to make sure that you get backlinks from high domain authority sites so that your pages can get ranked on Google. However, getting backlinks from high DA sites is not a piece of cake.
You have to write extremely good quality content, and in some cases, you have to pay the site to publish your content. Therefore, some link-building agencies use a shortcut and start getting backlinks for your site from poor quality sites.
This practice is going to badly affect the ranking of your site, and you obviously don’t want it to happen. Therefore, it is important that you always get the backlinks from high DA sites to reach your desired ranking goals.
Creating Non-Contextual Links
Gone are the days when all you had to do was to get a backlink, and Google used to consider it as enough effort to get your page or website ranked. Now, the metrics on which Google ranks pages have become more complex and sophisticated.
Creating contextual links is one of the most important things if you want to get ranked through link building. It means that you have to make sure that the backlinks that you are getting are relevant to your site and your business niche. Otherwise, the chances are that Google might just ignore your link-building efforts.
Are You Building Links too Fast?
Most businesses get carried away with the idea of link building, and they start building links at a very fast rate. If you are doing the same, then you need to slow down immediately. It is important because if you don’t do so, you might have to face a penalty from Google.
Link building is a slow process, and if you are creating too many backlinks at a very fast rate, then Google will consider it as an attempt to dodge its crawling system, and as a result, you’ll have to face a penalty.
Purchasing Links is not going to Work
If the SEO agency that you hired to build backlinks for your business is convincing you to buy links for your business, then you must consider it as a red flag and start looking for another one. It is important because buying backlinks for your site is a grey hat link-building practice.
It means that it can do more harm than good to your business. You might end up wasting your resources, and on top of that, the chances of getting a penalty by Google are increased. So, you have to make sure that you are only using white hat link building practices because it is the only way to get your website on top without any penalty.