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So, you’ve heard of SMS marketing by now? Maybe not. But even if you have heard of it, you may still be scratching your head and trying to figure out how it all works. We have just the article for you!

Everyone has a mobile phone nowadays, thanks to the ever-growing popularity of smartphones. This highlights an important fact – our customers are on the go, and they want to be able to connect with our business anytime, anywhere. The problem is, most businesses don’t offer this kind of flexibility. But there is a solution – SMS marketing. 

It offers a simple way for you to deliver content to your customers in real time, so you can build more meaningful relationships with them and convert them into loyal fans. Fortunately for you, we’ve put together this helpful infographic that’s got everything you need to know about implementing SMS marketing in your business.

What is SMS marketing?

SMS marketing is a form of mobile marketing that uses text messages to communicate with customers. Rather than sending an email, SMS messages can be sent directly to a customer’s phone, where they’re more likely to see them and respond.

SMS marketing is often used for transactional purposes — for example, to confirm an order or send a coupon code. But it can also be used in more creative ways. For example, you could use SMS messaging to send users a link to your website when they’re near one of your physical locations. This can help drive foot traffic and increase sales.

If you’re interested in using SMS marketing in your business, the best website for that is Plexins. Plexins is the SMS marketing platform that makes it easy to grow your business. They have built this platform to help you connect with your customers in a personal way. This platform makes it possible to send personalized messages to your customers, whether they are on their mobile phone or desktop computer.

How does it work?

SMS marketing works in the same way as email marketing: marketers create an SMS campaign, send it out and track the responses they receive from recipients.

However, while email can be tracked by IP address or other identifiers, SMS messages don’t offer such options. Instead, you must use another method — such as a special tracking link — to determine how many people received your message and whether they clicked on any links within it.

Benefits of SMS marketing

SMS marketing has been around for a while now, but it is becoming increasingly popular, especially in the eCommerce industry. It has numerous advantages that can help you grow your business.

Here are just some of them:

Personalized communication with customers

SMS marketing allows you to send personalized messages to your customers through automated text messaging. This means that you can reach out to them anytime and anywhere they want. You can also use this service to send them reminders about their orders or important events such as birthdays.

Increased conversions 

When done properly, SMS marketing can help increase your conversion rate by up to 2 times! It does this by making it easier for customers to contact you directly for any inquiries or questions they may have about your products or services. 

You can even ask them questions about themselves and their preferences so you can better understand them as individual customers and market more specifically to them in the future!

Reduced bounce rates

As mentioned above, SMS marketing allows you to communicate directly with your customers whenever they need it most. By doing so, you will be able to reduce your bounce rates by sending out personalized messages that engage with each person differently based on their needs at any given time. This will make it easier

You can track responses easily

Because every text message has its own unique identifier, you can easily track responses by following up with customers who missed their appointment or didn’t respond as expected. 

This is great for tracking customer satisfaction levels over time so that you know when they’re happy or dissatisfied with your products or services.

Companies that use SMS Marketing

SMS marketing is a great way to reach customers and prospects when they are on the go. It’s an effective channel for communicating with customers, increasing brand awareness, and driving sales.

Here are some of the top companies that use SMS marketing.


Uber is the world’s largest ride-sharing company. The company uses SMS marketing to send notifications about ride status, discounts and drivers nearby. Customers can also use their Uber app to send feedback or report issues directly through SMS messages.


Lego uses SMS marketing to inform parents of upcoming events and promotions at their stores. Parents receive reminders via text message when new products are available in their local store, as well as information about free samples available at the store during special events like Halloween or Christmas season.

Honey Maid

Honey Maid is a popular brand of graham crackers owned by Mondelez International (formerly Kraft Foods). The company uses SMS messages to promote its brands and engage with consumers through mobile advertising campaigns across various platforms including YouTube, Instagram, Facebook, and Google AdWords. 

How to create an effective SMS Campaign?

If you’re looking to create an effective SMS campaign in eCommerce, then you’ll need to decide which platform to use. There are plenty of options out there, but we’d recommend Plexins SMS marketing platform.

Here’s why:

  • It’s easy to use and set up. You can create an account and start sending messages within minutes.
  • You don’t need any coding skills or technical knowledge – everything is done through the user-friendly dashboard.
  • The integration with your eCommerce website is seamless (and takes just a few minutes).
  • You can personalize your messages using data from your customer database (this is much more effective than sending generic messages).
  • And it’s affordable! For example, if you send 10,000 messages every month at $0.010 per message, it comes down to just $100 per month – which isn’t expensive at all when compared to other SMS marketing platforms out there.

Final words

To sum it up, the missing link in your SMS marketing strength is a good marketing platform. SMS marketing platforms like Plexins are definitely worth a try for anyone looking for an easy way to enhance their SMS marketing plan. 

The cost is affordable and the need for a developer to customize it isn’t necessary—and this makes the service incredibly easy to use without a lot of complications.  

Their technology fills in the gap between how people use SMS and how marketers currently use it because you can use Plexins’ platform to send text messages, picture messages, and links to your customers on a variety of devices – not just smartphones!


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