For most people starting out with their business is a dream come true moment. If you are one of those people, you deserve a pat on your back!
In successful businesses, the first step is to present themselves to their potential customers. This involves good marketing, social media following, advertisement, and creating a brand. When most of these things are done, it helps the business start a smooth production process and slowly start with its profits. But of course, there are a few steps to cover before that.
To create a brand for a business, there are a few things that a business can do:
- Have a business strategy to help you grow
- Create a good communication line
- Collaborate with potential competitors for mutual benefit
- Create a logo for your identity
Among all of these, the fourth point is one of the most important things to be remembered. Your customers are going to remember your business first by your logo. On any social media or digital space, your business will stand out when you have a unique logo as an identifier. Therefore, this is the first thing you should do once you come up with your business name.
Let us say your business is a beauty and cosmetics brand. You have your audience and customers building steadily, but now you are expanding into the digital space. What you need now is a unique logo. So read on and find out what you can do about that.
5 Steps for a Beautiful Brand Logo
1. Choose the right app
Where we stand right now, there are numerous apps for different purposes. For creating a business logo as well, many apps can help experts and novices to create a logo for their choice. So it is important to choose the right app before moving on to working on the main logo. For cosmetic businesses, general apps, as well as sites are available to make these beauty logo makers. There is a lot of scope for experimenting with these logos with different apps, which allows for a lot of choices.
2. An icon to stand out
Once you decide on the app to use, select a design for the logo. The icon is the first thing that your business will be identified by and it should be unique. It should give an idea about your business and what kind of products you are focussing on. In the case of beauty brands, the name and icon of the business are really important to present your business in an attractive manner. On a website or a social media page, this icon will be the first thing to note by any of the customers. Additionally, updating the style of the icon after a considerable amount of time can be a good idea as it shows the business to be dynamic.
3. Typography and Font
Logos of cosmetic brands need to have an attractive font to go with the icon of the page. Some certain fonts and styles can make sure a logo and the icon stands out in the background.
A few pointers for setting the font are:
- The font should be simple and clean, but stylish
- Using classic fonts like Helvetica, Gotham, Avant-Garde Gothic; these general fonts help to create a nice logo.
- Most logo-making apps have a number of options for the users to choose from and a little experimentation can help a lot in this matter.
The typography or font of the logo gives it a better chance to be identified with the brand.
4. The Color Palette
Color Palette is an important thing for any kind of design. The color palette that is being used on the logo should be identified easily, it should be bold and at the same time creative. For cosmetics companies, some of the most common colors to be used are in the general black and white combination. The other color combination choices are – red and pink, blue and purple, or yellow and green. The logo color should be simple and sophisticated. At the same time, they need to be elegant and show that the brand they are choosing is creative with whatever they present.
5. A Layout for the presence
One of the final things to remember for a good logo is what is the layout. The layout of the logo makes sure that it has a good background on a website or while making posters for any event. A good background is always the key to all the physical presence of the brand. The layout shows the presence of any beauty and cosmetics brand, so it should be trendy and stylish. Be it the business cards, event posters, website banners, or anything else that has a bigger space than just the logo – in all of these, the layout is very important. It is important to make the layout elegant and attractive so that the customers are interested in the business more.
A Key to Success
In small businesses, creativity and innovation can be the biggest factor behind success. Because there is a restriction with the funds and reach, it is the creative side that helps to reach out to the potential customers. In the case of cosmetic businesses, it is about how personal the brand can get. Since the products are for personal use, it helps to keep the business-friendly and the products reliable. More people are likely to choose your business if they feel your presence is interactive and customer-focused. This is a big difference between the general buyers choosing small businesses over big ones. It makes them relate to the brand they are trusting.
Your business deserves all your focus and attention from the very beginning. It is actually a time when small businesses are encouraged and appreciated by the larger audience. So, if you can stand out with your creativity, you have a very good chance to grow.