Spotify is the world’s largest music streaming service. Spotify, like other online platforms, can be a gateway to stardom if artists are successfully able to showcase their work by getting enough followers and streams on Spotify.
There is no secret formula or shortcut to success, and it will take time to build up your Spotify following fan-base, however the following tips should help improve your chances of success.
In order for people to listen to your music, you need to give people the opportunity to listen to your music! Use other forms of social media such as your YouTube or Instagram accounts to direct traffic to your Spotify by offering tasters of your music. The quality of the taster you provide is key here, with just enough being provided to entice your audience to listen to your full track, without giving away the whole track. By producing good quality content people will hang around and listen.
Spotify offers users the function of creating playlists and this is an excellent way to build a follower base. By increasing your follower base there is a strong possibility of increasing your Spotify streams.
Build and update your image
Your Spotify image is really important; it’s how others who use Spotify see you. Would you use a Facebook profile picture that’s 10 years old? I didn’t think so, so don’t do it on Spotify either! Make sure you use your image to showcase yourself and remember to get verified as an artist.
Collaborate with and support other artists
By supporting other artists, you are increasing the chances of them supporting you. Yes it sounds selfish reading it like that, but in the long run everyone is benefitting by having more followers.
Share your Spotify links
The more you share your Spotify links, the more chance you’ve got of people clicking them. Try to think of a strategy because although a random approach may gain you some followers, a targeted approach is sure to get you many more! Also think about the days and times that you’re sharing links and review the response rates – if it isn’t working then don’t be afraid to mix it up and see what happens. Also share with family and friends and tell them to share too!
Take your time
This is one of the most important points. Building a large following takes time and you have to put in the work to be successful. Plenty of online influencers have revealed the amount of work they’ve put in to build their fan-base – do some research and include it in your overall strategy.
Provide exclusive offers
As your following grows, you will have the opportunity to reach out to your fan-base and this provides an excellent opportunity to offer them some exclusive offers – a ‘thank you’ for their support. This could range from anything from a free concert ticket to a free album, but the main point is that by giving away freebie’s you’re pleasing your existing fans and also increasing the chances of gaining new ones who may wish to be involved with such offers.
Promote to music brands and labels
Seek out opportunities to promote your work to music brands and labels. They have a presence on Spotify and you can take the opportunity to try to establish and build a relationship with them in the hope they will sign your tracks to their playlist.
Another item to include in your marketing strategy are music blogs. They are going to be read by people who love music, and people who love music are very likely to use music streaming platforms…I hope this is beginning to add up! With good promotion and a good write up of your music, including a link to your song here is a seriously good way of attracting new followers and getting more streams.
Hire an expert
This is an optional part of your strategy as it will come at a cost, so it depends on your budget, but if you’re not familiar with the world of online marketing and don’t have time to invest in this space, consideration should be given to hiring an expert in this area. There are plenty of companies and freelancers out there who offer this service so you’ll easily be able to find someone to help you in this area.
I hope you’ve enjoyed reading this article and it’s given you some useful pointers that will help you on your Spotify journey.
I will end by saying that none of the above points are more important than each other, and all should be considered as part of your overall strategy to build your Spotify following and generate more streams.