The influx of new online casinos in the market has affected the growth of casino SEO. Due to the increased numbers of competitors, companies are always looking for new ways to attract customers. Aside from advertising your site’s bonuses and promotions, there’s another way to generate more traffic — search engine optimization.
You’ve probably heard of SEO in one way or another, but you might be unfamiliar with how it can help your online gambling enterprise. That’s where we step in. Keep reading to find out how online casino SEO can help your growing business.
Difference Between SEO and Online Advertising
Many newbies either confuse SEO with online advertising or find it difficult to spot the difference between the two. So, let’s differentiate the two once and for all.
- SEO is more cost-effective. In the long run, SEO is more cost-effective when it comes to generating online traffic. Advertising requires additional investments, but SEO enables top-ranking Google searches once you gain a foothold.
- SEO generates more traffic. Choosing a good SEO service for casino & gambling sites will help you generate massive traffic. Ads on Google and Facebook might attract traffic but won’t provide continuous influxes.
- SEO conversion rates are higher. These conversion rates are higher as people use the keyword you rank for to search for identical or similar services. On the other hand, online advertising will target people with no interest in your services.
Overall, SEO will help you rank for keywords and attract more users than online advertising. Especially when you consider that Google records millions of searches per second, while online advertising documents much lower numbers of targeted audience.
What Mistakes to Avoid
Since SEO is a tricky business and things can get out of hand, here are some mistakes you should avoid.
No Keywords in Posts
It is essential to stress the importance of keywords, as they help Google rank you better. A well-written article won’t do much good if you don’t include crucial keywords to help your ranking. So, you should think of crafting content that appeals to both potential users and Google — for example, Mega casino Canada.
The Google algorithm is so advanced that it will detect faulty and lengthy content and rank it lower because of that. It is better and safer to write a short 500-word article that will rank higher due to its quality.
The same goes for duplicates — Google will easily detect if your content is plagiarized. Focus on creating original articles or hire someone who will do it for you. Unique articles with well-distributed keywords will rank higher than copied ones.
Another essential thing to note is keyword stuffing. This practice is extremely bad for your Google ranking, so you should avoid using one keyword more than 2.5% in your article. Trust us on this. You can read more on keywords here.
4 Steps to Generate More Traffic
Although we don’t know what exactly are the 200 different factors that Google uses for top-ranking, SEO service for casino & gambling sites like eTraffic has some advice on how to use SEO to generate more traffic.
- Link building — Once other sites start linking to your website, Google is alerted that your SEO ranking should improve positively.
- Content optimization — Well-written content that’s SEO-optimized is necessary, as it will appeal to Google and your traffic. Make sure your content is always original to avoid being blacklisted.
- SEO-optimized — Make sure your site is SEO-optimized. That means it should feature a clear About Us page, have a quick loading time, and include other on-page SEO factors.
- Competitor-wary — Spying on competitors is not only allowed but also highly recommended in SEO circles. Use any tools at your disposal to find out the keywords your competitors rank for and do your best to create content that will outrank them.