Dallas, Texas, is the ninth-largest city in the United States with a population close to 1.3 million people. Dallas also has a noteworthy business climate having twenty-one Fortune 500 companies having their headquarters within the city limits. Likewise, the business climate of the city is also favourable for small businesses and entrepreneurs.
However, just like any other city, the success of businesses, whether big or small, will depend on how the business owners make use of the different marketing strategies to increase their company’s brand awareness. One of these marketing strategies is getting more people to know your company by ranking among the top ten in Search Engine Results Pages or SERP using Dallas seo services.
The Need to Have High SERP Ranking
If your company website cannot be found among Google’s top ten results for your target keywords, then you might as well not have a website at all. That is the harsh reality of marketing online. According to Forbes.com, seventy-five per cent of search engine users never search past the first page of their Google results page. This means that for your website to be noticed, it needs to be included on the first page. There are several ways for your website to rank higher on Google; however, these strategies may not give overnight results. Since different businesses will require different strategies, there is no one-size-fits-all SEO technique in improving a website’s rank. However, these following Dallas seo best practices may help you increase your rank in SERPs.
Align Content with Intent. When creating content for your website, you must align it with user intent. Search engine users will type in keywords in the query bar with different intentions. Search engines, such as Google, consider search intent when showing web pages in its results page. For example, when a searcher types “how to ride a bicycle”, the top websites that will appear on Google’s SERP are blog posts and websites giving instructions on how to ride a bike for the first time.
On the other hand, eCommerce websites that sell bicycles will not be shown unless the searcher types in “buy bicycles”. It is therefore important for you to create web content that will match the intention of the searcher. Search intent may fall under four categories, namely:
- The searcher intends to receive information about a specific topic. Searchers with informational intents may need information or may need information about a specific product that may or may not lead to an intent to purchase.
- The intent of the searcher here is for asking directions to a physical location or internet website.
- The user intends to look for a specific product but has not yet decided on purchasing. Example search keywords typed are “best bicycles for men”, or “best racing bicycles”.
- Keywords such as “buy Emonda SLR 6 racing bike dallas” has the user already intending to purchase a specific bike model.
It is always best to keep in mind the search intent of users when creating content for your website. One technique of optimizing your website is to create different contents which are aligned to each type of intent.
Optimize Page Speed. Another sure strategy of increasing your rank in Google SERP is to increase the loading speed of your website by optimizing all elements of your webpage, including images, embedded videos, and other visuals. Use compressed images such as .png instead of .jpg. Likewise, it would be best if you reduced or eliminated unnecessary plugins that may slow down your page’s loading speed. The loading speed of your webpage is directly related to its bounce rate. According to Pingdom.com, the bounce rate of a page that loads within 2 seconds is 9%, however, when one second is added to the loading speed, the bounce rate significantly increased to 38 per cent.
Improve UI and UX. The algorithms used by Google and other internet search engines have changed significantly over the past several years. Google now gives significant attention to the user interface (UI) and user experience (UX) of websites. When website visitors get value-added experience when visiting your website, they will most likely return for more content. Google will take notice of multiple users to return and will factor that in when establishing web page ranking.
Publish Long Content. Longer webpage contents that contain useful information and solutions to consumer problems will get three times more traffic, four times more shares, and 3.5 times more backlinks than websites with shorter articles. When creating content for your website, it is best to publish well-researched articles that would show your website’s credibility. A credible website will earn higher ranks in SERPs.
The above Dallas seo best practices are a great start to increase your website’s ranking in search engines.