How to Start Your Own Fitness Blog

Have you always dreamed of starting your fitness blog but didn’t know how? Healthcare marketing has experienced a big boom in the last couple of years, and fitness blogs are a great way to enter the industry without breaking your bank. They can be further boosted by using tools such as InVideo that would help you create captivating videos and posts. If you are a trained professional, a fitness enthusiast, or somebody who is just starting on their fitness journey, a fitness blog is the quickest way to get your story out to the world.

Whether you want to create a general blog with content for all different types of people or are looking to develop content for a particular niche, here are 5 tips to get you started with your
fitness blog.

1. Have a Clear Goal in Mind

You cannot start any new project without a clearly outlined goal in mind. Whether you are starting a new business or setting up a new fitness blog, you need to set goals that can be quantified, tracked, and measured. A good way to set goals is to make sure they are SMART – specific, measurable, attainable, realistic, and time-bound. Do not just sit down one day and think to yourself, I will write a blog post today.' While it is alright to start with that thought, just this thought without any quantifiable deliverables will not cut it.

You can decide on some examples of quantifiable metrics before starting your blogs – how many words will you publish per week? How many days a week will you be uploading my posts? How many hours will you write every day? Even though these are not the only goals you should be tracking, this is a good starting point to get your wheels running. Regardless of your different
goals for the blog, make sure you can measure and track them.

2. Decide on Your Niche or Target Audience

Identifying your target audience is key to starting a successful fitness blog. Do you want to focus on training people for marathons and becoming a running coach? Are you a professional yoga instructor who is looking to increase awareness about the benefits of yoga? Do you want to create content for differently-abled people? Targeting a specific niche shows expertise in a particular area and is excellent for increasing your content’s credibility. On the other hand, one of the biggest pros of starting a generalized blog is the wide variety of topics you can write about. While you will never run out of content ideas initially, setting yourself apart from the competition might be a little tougher if you start with a general blog. Weigh the pros and cons before finalizing on your niche and target audience and create your blog accordingly.

3. Do Not Shy Away from Fitness Advertisements and Sponsored Posts

Brand sponsorships and promotional posts help you monetize your brand and increase your brand’s visibility. Offer to write reviews for different fitness-related products like protein and other meal supplements, athletic wear, equipment, shoes, etc. Do not promote products and services you haven’t personally tried and approved of, as this could hamper your relationship with your viewers in the long run. Stay true to your brand’s vision and mission and use it to educate your readers about the different products you believe in. Do not look at sponsored posts and advertisements as an easy way to make money but instead treat them as a stepping stone towards growing your brand’s reach.

The best part about creating sponsored posts is that you can use this opportunity to put out other forms of content like pictures and videos. Spice up your blog by incorporating different forms of media when working with different brands. Create high-quality advertisements online and embed them in your blog to add more variety to the types of content you put.

4. Be Open to Feedback and Comments

Instead of only putting out articles with no provisions for your readers; inputs, start a conversation in the comments by ending your blog posts with a question or a Call To Action. Comments are a great way to increase your blog’s engagement and visibility and build a rapport with your readers. Asking your readers questions like their favorite or least favorite exercises, their quickest healthy food recipes, their fastest running speed, etc. will help you get a conversation going, and you will soon be on your way to building a little community that then starts responding to more of your posts.

5. Collaborate with Different Creators in the Healthcare and Fitness Field

Featuring guest bloggers and other fitness professionals on your blog is the perfect opportunity to expose your blog to a wider audience. Collaborate with content creators and social media influencers across various social networking platforms to cross-promote your blogs; this is a trade that will be a win-win for both parties involved. Interviews, a day in the life, workout routines of famous fitness professionals and athletes are some ways in which you can feature another person on your blog post while still maintaining your brand’s tonality and style. Remember only to choose personalities relevant to the type of content you put out for your target audience.


Regardless of the type of content, you choose to put out on your fitness blog, remember to be true to yourself and your passion for fitness. Even the most successful fitness bloggers still regularly get hate from internet trolls; don’t let the negative comments of a few deter you from your goals. Use the negative feedback to your advantage whenever you can and keep an open communication channel with your readers for constructive criticism. Starting a fitness blog is an exciting and fun endeavor that might seem overwhelming and daunting at first. But with the right tools and a better understanding of your target audience, you can get your blog going in very little time.

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