YouTube is without a doubt the most popular video platform available. The platform’s simplicity is one of the numerous reasons for its meteoric rise in popularity over the years as it makes it very simple for content producers to reach a big audience.
As a consequence, there is a diverse selection of video content just floating around the platform. Therefore, whether you’re looking for infinite beauty tips, product reviews, gaming channels, or hours upon hours of unboxing videos, YouTube has it all.
You’re certain to discover at least a handful that interests you among the millions of YouTube channels available. To summarise, YouTube has something for everyone. The following are the 5 key YouTube statistics you need to know in 2021 to remain ahead of the competition.
5 Key YouTube Statistics for 2021
1. Total active YouTube Users
YouTube’s newest figures indicate that the video-sharing site will have 2.3 billion subscribers globally by 2021. (Statista, 2021). It is the second most popular network, and only Facebook has more active members.
These 2.3 billion users are defined as visitors who log in at least once a month to the site. Given that YouTube videos may be watched without requiring a Google account, such as through WhatsApp’s autoplay function, YouTube’s reach is really expansive.
In 2021, this YouTube subscriber number may be very valuable to advertisers. When more than two billion people check in each month to watch videos on YouTube, marketers have the opportunity to tap into a sizable and engaged market.
Additionally, with a larger audience, YouTube will undoubtedly prove to be an excellent venue for your digital marketing efforts.
2. YouTube is the Second Most Popular Network
If the first YouTube statistic we provided piqued your interest, this one will undoubtedly do so. 79% of internet users report having a YouTube account (Datareportal, 2019).
YouTube was founded in 2005 by three former PayPal workers and has expanded at an exponential rate over the years. Google acquired YouTube for US$1.65 billion in 2006, and YouTube is now one of Google’s subsidiaries.
Since YouTube’s inception, its goal has been to offer viewers quick and simple access to video content, as well as the opportunity to share videos regularly. And it has expanded beyond any expectations since then.
It’s no secret that YouTube is a rapidly expanding social media network, but there are many reasons for its current success. One of the primary reasons YouTube maintains its dominance in the business is its accessibility.
YouTube makes it very simple to get started and reach a big audience with your work. The ease with which individuals may get started on YouTube has played a significant role in drawing millions of video producers worldwide.
3. YouTube is the Second Most Popular Search Engine
YouTube is not only the second most visited media network but also the second most popular search engine.
YouTube is the second most popular search engine, notching in just below Google. Indeed, it gets more monthly queries than Microsoft’s Bing, Yahoo, AOL, and Ask.com combined.
As previously said, over two billion of its users — about one-third of all internet users — log in each month. However, it is not all. Each day, YouTube users watch over one billion hours of video and are responsible for creating billions of views as per YouTube statistics 2021.
The platform’s prominence enables it to access a large audience, which is particularly true on mobile devices. According to the business, it now reaches more US mobile users than any other television network.
The YouTube app’s mobile compatibility is one of its most attractive features and one that should be used when marketing on YouTube.
4. Latest YouTube Usage Metrics
How did YouTube become so famous and how did it amass billions of views each day?
To comprehend this, we must examine its statistics in more detail. YouTube is not just accessible but also localized in over 100 countries (YouTube, 2021). This implies that the platform adjusts to the many languages spoken in the markets in which it operates.
This makes it more welcoming and appealing to consumers, resulting in increased engagement and use. Additionally, it is available in 80 different languages. This includes the most widely spoken languages on the planet, such as English, Spanish, and Mandarin, as well as more obscure ones like Azerbaijani, Khmer, and Laotian.
Indeed, the vast majority of YouTube videos are not even in English. According to a study, two-thirds (67%) of popular YouTube channels’ videos are in foreign languages. Only 28% of the remainder are in English, while the remaining 5% are in English and other languages.
The same study discovered that, despite the fact that English-language videos are considerably less in number, they get about four times as many views as those in other languages.
5. YouTube is a Mobile-First Platform
Everywhere, mobile takes precedence. We now spend more time on our phones than at any point in history. That is why the following YouTube statistic is unsurprising. Over 70% of YouTube viewing time is spent on mobile devices (YouTube, 2019).
You and your company simply cannot afford to overlook the enormous opportunity that mobile presents for brand exposure.
Mobile views have grown much faster than desktop viewing, and as a result, it’s critical to keep abreast with mobile video trends to ensure that your audience sees the material they want to watch. While YouTube video is optimized for mobile by default, the critical point to grasp is how you can enhance your audience’s mobile experience.
Content producers must monitor their YouTube statistics and mobile audience data through third-party analytics companies such as Comscore. Comscore’s core audience measurement services now include improved mobile video monitoring for YouTube and its Partner Channels.
YouTube is the entertainment platform of the future. It has been for many years. That is why you and your company should be aware of these critical YouTube data in order to avoid overlooking YouTube in your marketing plan.
We hope that these 5 key YouTube statistics for 2021 have helped you understand why your business should invest in YouTube and how to make the most of your resources.