Technology has transformed our lives and it is becoming top-of-the-line every passing day. The commencement of the latest technological benchmarks and platforms has given a ray of light for the awakening of successful inventions in the industry. Augmented reality has offered wide-ranging solutions, allowing and emboldening mainstream consumers and customers to experience the new age of advancement. The three-dimensional world formed by engineering wireless services can give a more rich and vivid experience to the user. “User-experience” has always been of great importance for technology companies and it is well-thought-out for establishing the “trust factor” among consumers. Businesses are consistently looking for ways to WOW their customers with extra credibility and exceptional experience. The integration of AR in smartphones has given access to countless opportunities for retail companies around the world. The AR Market size is predicted to exhibit an excellent CAGR of 48.6% by 2026, states Fortune Business Insights™
Augmented Reality – Transforming the Retail World
The prevalent mobile networking trend has surpassed the requisite for high-performance smartphones in the present date. As per Cisco’s latest Mobile VNI Forecast, smartphones and gadgets will be accountable for more than 90% of global mobile data traffic by 2022. We can understand through the data that smartphones are no longer used as communication devices. People have become pivoted on smartphones for a countless number of things; the devices are rather a digital abyss, giving access to social media, news, games, entertainment, connected-devices, e-commerce, and others.
But, how has it transformed the retail space? As smartphones and devices become more pervasive and accessible, the change in data consumption becomes more imminent. The deployment of 5G is looming and it would transform and bring endless possibilities for consumers as well as businesses. 5G will allow users to evolve: That way, more customers will shop online through their smartphones, tablets, and devices. Thus, it becomes pivotal for retailers to adopt digitally and emphasis on mobile networking capabilities. The real-time and enhanced connectivity of 5G will revolutionize VR and AR applications with 5G network’s secure and reliable connection. The amalgamation of the trinity– 5G connectivity, a smartphone, and AR solutions can provide tangible business and financial opportunities in the impending future.
Transition of AR alongside 5G
- Choosing the best furniture, and colors matching the layout of your place with the realistic experience of touch. Finalizing it virtually before it arrives at your place.
- Customizing your box or container that fits your item/product perfectly before being shipped to you.
- Picking the right glasses from the vast variety of styles in the virtual catalog that fits aptly to your face.
- Visiting the store virtually and checking the product layout before making a purchase.
- A virtual experience of anything: Traveling to your favorite place, fishing with a celebrity, riding a sports bike, or virtually eating your favorite dish.
Promising Results of AR in COVID-19 Fallout
The pandemic is a “blessing in disguise” for the technological domain. While several other industries endure the tremors caused by the virus. The bang in AR technologies has assisted the expediency of data sharing and easy accessibility of businesses at any given time of the day. As people remain stuck at home, AR and VR technologies help them visit their favorite destination or attend a business meeting from the convenience of their homes. For instance, BBC’s Civilizations AR app allows users to experience an enthralling view of nature, cultures, and civilizations. The augmented reality supported application is completely free, the technology can turn your bedroom into an art gallery. Moreover, the app possesses historical artifacts that can be viewed in 3D. The application educates users about the ancestries and history of the past. It can be a source of joy for history students or museum enthusiasts. The tactics implemented by giants will keep technology businesses running promptly during coronavirus and provide enormous breaks for the 3-D marketplaces in the coming days.
Beginning of Pioneer AR Applications
Augmented reality overlays 3D images with other realistic-looking objects in the background. The ongoing innovation in AR has led to the development of trailblazing applications. For example, an AR-based interior design modeling app enables customers to overlay a product in their background and witness the difference. The growing demand for rich-user experience will proliferate the advancement in mobile applications. The technology is becoming better and affordable each day. However, the AR momentum could be obstructed by the COVID crisis –the demand for video conferencing services can provide traction amid virus-related lockdown.