Are you planning to invest in explainer videos this year for your business? Are you aware of the advantages of using explainer videos for your business? Have you explored this video type yet to attract potential customers for your business?
If not, then this blog would provide insights into assuring you to invest more in explainer videos. But what are explainer videos?
Explainer videos are the form of video content to introduce your business to your audience. A short 60-90 seconds video can help your audience to know more about you. It has the power to influence their decisions and make them purchase your product.
As per tubular insights, 73% of users bought a product after watching an explainer video. Attracting your customers in the first few seconds of your video is crucial in explainer video marketing. So, you need some mind-boggling creativity to achieve the same.
Here are 4 ways to create an explainer video from scratch:
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The script is your first task.
Well-researched content for the script is the key to the success of your explainer video marketing. It is the first thing that builds the foundation of any video marketing and directly affects the success of your business strategy. Write the script in such a way that anyone who is not from your industry can understand your business within a few seconds.
The more creative your writer could be, the better it would be for your business to grow. People are spending most of their time on the internet watching video content. Thus being creative with the scripts can be an eye-grabbing tool for your business. A well-planned script helps in the easy execution of other tasks. It also reduces the effort and time required post-creation of the video.
If you want your explainer video to look professional, start by creating a “content brief” that includes everything you want to include in your video. From how to start your video to what you want your audience to know about your business/services. Give it a crazy climax to end your video with a perfect CTA.
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Create short videos.
Try to keep your explainer videos as short as possible. We realize that we have a lot to say when we want to talk about our business. But the videos are not meant to tell everything about the business in a few seconds. It is just an overview of your business that you are telling.
Sometimes the less you say, the easier it is for people to understand.
The shorter and crisper your video is, there is a high chance that people will spend more time watching your content. But if a video is longer, there is a lesser chance of getting attention from customers.
People pay less attention to large videos. Accordingly, 15 and 30-seconds ads videos are watched till the end in 90% of cases.
So, the main area for your video is writing an amazing but short script. It is a gruesome task. You have to cut down your scripts innumerably to reduce your watch time. Be very concise about why you are creating this video. What results are you expecting from it? And what do you want your customers to do after watching your video?
Answering all these questions within a 60 seconds video is tricky and that’s what differentiates a professional video from others.
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Tell benefits, not features.
Remember, people buy any product not because it looks good, but because it can solve a problem in their life.
Whenever you want to sell your product, the temptation is to tell every feature that you can tell. But in the end, benefits are what matters to the customers.
Instead of telling a lot of technical features about your product, try telling them how it will make their lives easier. Other video options than product explanatory videos are creating a demo video on how to use that product. 8 out of 10 customers believe that demo videos are useful and help them in understanding the product or services better.
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Create a professional yet engaging video.
Creating a professional video requires expertise in the field. Nobody prefers a bad-quality video, even if the content seems pretty good. The quality of a video matters a lot. Creating a video with professionalism requires effort and help from the best explainer video production companies.
Once you add professionalism to your video, it’s time to make it audience friendly. Every viewer wants to get entertained while watching any video content and what’s the best way of connecting with your audience other than adding humor to it? Do you know that 76% of people reported that they share videos with their friends if they find them attractive and entertaining and 65% of people prefer sharing if it’s informative?
From CEOs to stay-at-home moms, everyone watches videos to be entertained. Thus, if marketed correctly, videos can attract a lot of leads for your business.
That time has gone when people used to create explainer videos from a studio spending thousands of dollars into production with low-quality voice overs. Now, businesses are heading towards creating animated explanatory videos as a part of their video marketing strategy.
Adding a perfect voiceover to the video could be tricky but not impossible if you put your mind to learning it. Other than that, the background music also helps in adding every emotion to your video. It can pace your explanation and reduce the video length.
Often marketers keep on perfecting the video that they forget to launch and do not have any deployment plan for their video. Once you are all set with creation, you should have a well-researched plan with the further steps to publish your video.
Keep these points in mind after creating the explainer video:
- Have a marketing plan ready beforehand to launch your video marketing campaign.
- Have an appropriate host for the videos. It will help in integrating videos with your website to help you in video SEO.
- Make sure your website already ranks on the search result. This will give a boost to the ongoing video marketing campaign.
Publish it on your business’s social media handles and have the patience to check the positive results once you are done with the above steps.
If you are looking to jump into explainer video marketing for your business this year, we hope these advanced points will help you kickstart your journey in it.
Author bio:- Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.
