Why is everyone running around with that Spotify? What is the hype around it?
Yes, it’s simple – it’s one of the biggest music streaming sites in the world and accounts for 1/3 of all streams. In addition, earnings on streaming are growing. What became interesting? Well, Spotify is a dream of every musician. Buy Spotify followers, gain more popularity with the followers and stay very consistent while uploading tracks.
Spotify is a cool taste-detection algorithm that has spawned a lot of new popular artists like Lorde. Get an artist card on Spotify – high-quality photos, links to your social networks, filling out a biography (preferably in the 3rd person) – in general, do everything cool at once, up to cool covers of your tracks and albums. This is a very important step.
Developing a strategy: do not immediately upload all the available material, post it gradually and regularly. 1 track in 3-4 weeks. This will give your track more chances to shoot.
Release the track through your distributor – at least 4 weeks before the official release, so that the Spotify editors have time to listen to it and add it to various playlists. We are waiting for the track to appear on the Upcoming tab in Spotify for Artists.
Send the track to the promo through the “Pitch a Song” button. It is important to correctly fill out the application – do not click everything, on the contrary, it will make your track worse. Choose what suits the track: specific genre, instruments, mood.
Make a cool description that will help the editors put the track in the right playlist, and write down which bloggers and on which platforms you plan to promote your track. This is as important a step as a cool artist card design. Because Spotify is about algorithms.
Make your own playlists, since Spotify is all about playlists – this way you can also promote if your playlists reach your audience.
Track pitch to independent curators
Set aside a few hours and find popular playlists, contact their authors and let them listen to your track – if they like your work, then you can get hundreds and thousands of additional plays. Engage your audience on Spotify so that people subscribe – do it through all available social networks.
Spread the link to the promoted song in active music communities, blogs and forums that Spotify parses. Target on Facebook Ads (Insta + FB) with a link to your track. Official Spotify Ads with the most memorable excerpt of the promoted song up to 30 seconds long.
Upload tracks consistently
It’s important to grant algorithms with consistent upload. Let’s take a look at the algo in a different prism – it’s smart code that has particular tasks. If the algorithm sees the consistency of the artist, then it will grant in a long-run strategy. You’ll get a better position for particular keywords when people search for something new. SoundCloud and Spotify’s algorithm work exactly in this way. So, staying very active and consistent with the tracks means a big thing! Your tracks will eventually get better rankings in the search very soon!