If you’re a growing entrepreneur and you commit 100& of your attention towards your business, social media marketing strategies should be your first choice while promoting your business. As your organization is improving, social media marketing won’t become a hard job for you. But, do you know that social networks such as Instagram can help you to reach millions of potential customers worldwide?
Instagram alone has more than 1 billion active users and 700 million monthly users. So, if you don’t take advantage of this giant social media platform, you won’t be to expand your business. With the appropriate and effective strategies, the largest video and photo sharing platform can boost your company to a whole new level. But, it’s very important to know the features and updates of Instagram that will benefit your business.
Whether you’re trying to grow your existing account or rookie to the platform, Instagram is a great place for your business. In this article, we will discuss the top 7 extraordinary benefits of Instagram for your business.
You Can Learn the Preferences of Your Customers
This is common but one of the most important benefits of Instagram for your business. As Instagram is a photo-sharing medium, users upload thousands of content every day. If you notice the contents closely, you’ll be able to know the preferences of the users. This is the best way to discover what they like. You can also understand their lifestyle, values, location, personal beliefs, and many more. You can also buy real Instagram likes to reach new audiences.
As per various reports, this feature is extremely important because the additional information will allow you to create an accurate profile of customers. This way, not only your Instagram marketing strategies but also the leads for your company will grow.
You Can Showcase Products and Services
As we mentioned above, Instagram is a visual-based platform. So, if you’re willing to showcase your products and services to customers, no other social media platform will be as effective as Instagram. As more than 60% of users of Instagram use this platform to discover and purchase various products, your chances of reaching the potential audiences are very high.
Apart from that, you can also upload service reviews, video tutorials, or images of your products and services. However, keep in mind that you should avoid uploading too many business-related posts. Even though your primary objective is to boost sales, Instagram users won’t be happy if you bombard their feed with your posts.
Reach New Audiences
Your business probably has a stable group of users of followers who follow your products, engage with your Instagram content, and like, share, and comment on your uploads. But, you should never stop working to gain the attention of new customers. Since there are thousands of people you can approach through Instagram, you can use this platform to grow your fan base.
But, do you know how to do that? You just need to use appropriate hashtags to target the relevant audiences for your business. For example, if you have a gaming shop and you need to attract new customers, consider using some relevant hashtags such as #gaming, #PS, #RTX, #console, etc. You can also discover other effective ways to attract new clients.
Drive Great Website Traffic
Instagram is a great communication tool. Additionally, the majority of real business traffic comes from your business website. However, don’t assume that Instagram isn’t capable of generating any traffic to your business website. On the contrary, Instagram is one of the most effective and mind-blowing social media platforms as you can use it as a medium if your promotion. You can also convert your Instagram followers into your business website visitors. As per Hooked Marketing, increasing the quality of your website traffic will also increase website conversion numbers.
If you focus on improving your website traffic through Instagram, just add the link to your website in the Instagram bio section. Remember that this is the only link you can post on Instagram. So, use it wisely so that you can lead potential customers directly to your business website.
Launch Advertising Campaigns
Your marketing efforts on Instagram don’t need to be always organic. Marketers generate new leads on their customer base by using ads that play a huge role in terms of brand awareness. So, launching advertisement campaigns will undoubtedly help you to boost visibility. Just like Facebook, you can target three types of audiences through your Instagram advertisement campaigns.
- Core Audiences: You can showcase ads to users sorted out by location, gender, age, and demographic.
- Custom Audiences: You can target customers through email and websites who have some kind of connection with your company.
- Lookalike Audiences: You can also target new people who look like your existing customers.
Better Brand-Follower Relationship
Another advantage of Instagram for your business is that you can see the engagement on your posts for free. This means that you can boost the relationship with your potential customers and followers.
Engagement on Instagram is 10 times better than that of Facebook, 84 times better than Twitter, and 24 times higher than Pinterest. Additionally, the users on Instagram like more than 3 billion posts every day.
With this type of engagement rate, you can expand your customer base by interacting with them. Additionally, when users like your post, they will be able to see the future posts of your Instagram page. Consider contacting IIgers to improve your marketing efforts.
Easy Coordination with Your Other Marketing Efforts
One of the greatest benefits of Instagram is that you can count the data and information of the platform and use it across your other marketing efforts. The website traffic from Instagram will be retargeted on every other platform such as Google, Facebook, Yahoo, etc.
You can even use this platform to promote your other marketing efforts. While you cross-promote the channels, you’ll be able to boost the reach of your page as well as encourage followers to keep the track of your brand. When you have great touchpoints with your customers, you’ll be able to stand apart from your competitors.
These are the top 7 great marketing benefits of Instagram for your business. While promoting your Instagram page requires consistency and hard work, the benefits of Instagram are worth it in the end. Do you have any other questions related to Instagram feature? Contact us today.