Instagram is the strongest and most prominent social media platform with over 1.41 billion users, and that number is being augmented year by year. With that being said, one can’t imagine running a modern-day business without having a professional company Instagram account.
Still, for businesses to succeed in their marketing efforts on Instagram, they need to grow a solid base of Instagram followers who will engage with their brand to improve their business, increase sales, and slowly become a household name.
However, that certainly doesn’t mean that businesses should buy IG followers because it can significantly negatively affect their Instagram business account and even get their account suspended. Instead, they should focus on organically growing their followers’ base, even if it means spending a bit more time creating engaging content and organizing the occasional giveaway every now and then.
For that reason and to make things easier for you, below, we’ll lay out the three best ways to organically grow your Instagram followers base.
Create Highly Engaging Posts
To begin with, all of your posts should be engaging enough to hold people’s interest and keep them coming back for more. So how do you get your Instagram posts to be more attractive? Here are some suggestions:
Give Value With Every Post
Each post should provide value to your readers. It doesn’t have to be a profound value, but it should be something that helps them or makes them feel that the time spent reading wasn’t wasted. A post about a new product, for example, could include an “insider” tip on how to get the most out of that product.
Be Consistent With Your Efforts
Like any relationship, the one between you and your readers will grow stronger if there’s consistency and reliability on your part. That means posting regularly, ideally at least twice a week. Your posts don’t all have to be long ones, as a series of short posts can be more effective than one long one if they’re in a series with a running theme.
Engage in the Comments Section
Whether you do or don’t reply to every comment isn’t really that important, as long as you respond and engage with the comments that deserve your attention. In addition, make sure that you take notes of what people are saying about your IG posts, as you may find, for example, that many of your readers would like to see more posts on a particular topic that you overlook.
Share Your Brand Story Through Your Posts
You’re probably wondering how to create a brand story that your audience will love and connect with. Well, you can develop your brand story through your company culture, through the nature of your business, and even though who you are as a person and entrepreneur. But, whatever your brand story is, it’s important to weave it together into one complete narrative that your audience can understand and connect with.
Remember that Instagram gives you a chance to share your story visually—to give people a peek behind the scenes at what makes your brand unique. It’s also a chance to show personality and create trust with your audience.
That’s why it’s not enough to post pictures of what you sell and why your audience should order it right now. Instead, your IG followers would like to know why you do what you do, where you came from, who you are, and the passion that motivates you to keep this business flowing.
Passion is contagious, so if you’re passionate about your products or services, show it. People will respond better if they feel like they’re getting to know and understand what drives you, translating into organically growing your Instagram network even further.
Use Instagram Paid Marketing to Get the Word Out
Instagram marketing is another excellent way to build your brand, connect with your audience, grow your business, and attract new followers. Having said that, you can choose from three solutions to promote your product: ads, shoppable posts, and sponsored stories.
The benefits of paid marketing on Instagram are huge. Paid posts can help you connect with a substantial targeted audience and help spread awareness about your brand, product, or service to a much wider group of people, many of which will become your followers once they get in touch with your business.
There are a lot of simple and easy-to-apply tactics that can help you grow your Instagram following organically. While it may take some time to achieve the desired results, it will not be long before you start seeing a positive impact on your business. Create engaging content, share your brand story through your posts, expand your audience with the help of paid advertising, and watch how your following list grows.