Search engine optimization (SEO) is an essential part of raising a website’s search ranking and market visibility. It is by far one of the most cost-effective ways to draw traffic and, through that traffic, to sell products, deliver messages, and much more.
There are many types of SEO for newcomers to learn about. To help newcomers learn the ropes, we’ve put together the following list to help them understand the basics of each approach.
The Different Types of SEO
SEO is about understanding Google’s search algorithms and trying to make content that appeals to them. By taking an approach designed with these algorithms in mind, a website can increase search rankings and see more traffic.
There are many techniques to do this, most of which can be used together. Some of the most common types of SEO include:
White Hat SEO
White hat SEO is a broad category of SEO that covers most of what SEO and marketing experts discuss online. It covers a large list of approved search engine optimization techniques that will result in no penalty if you were to implement them.
More or less, every well-regarded, legitimate SEO company will exclusively use this category of SEO techniques. All techniques discussed on this list, except for black hat SEO, fall under this category in most use cases.
If you want to learn more about white hat SEO solutions and how experts may be able to help, click the link!
Off-Page SEO
Off-page SEO covers a range of techniques meant to drive up your website’s search ranking but which you do not use on the website itself. Hence “off-page.”
For example, off-page SEO would include using a social media page to build a following and then draw those fans to your site. Another example of off-page SEO would be convincing another website to link to your website in an article they post on their site.
On-Page SEO
On-page SEO covers techniques used to drive up a website’s ranking that you perform on the site itself. For many people, this is the most straightforward form of SEO.
Common on-page SEO techniques include using particular keywords to draw relevant traffic and writing content that appeals to Google’s algorithms.
Technical SEO
Technical SEO is one of the more complex forms of SEO, as it focuses on meeting the technical requirements search engines like Google check for.
These techniques often involve changing the back-end of a website to make it easier for search algorithms to “see.” Sometimes even small changes to website architecture can have a big impact on a website’s online visibility.
Black Hat SEO
Black hat SEO is the opposite of white hat SEO. These techniques rely on paying for traffic or attempting to trick people or Google’s algorithms in some way.
These techniques sometimes work in the short term but can get a website blacklisted by Google. They can even result in legal trouble, depending on the nature of the technique.
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