It can take an average of six impressions before consumers begin to recall your brand. Without unique branding, you won’t stand out. Instead, you’ll fade into the background among the competing businesses within your niche.
Instead of letting the chance to grow your business pass you by, consider developing unique branding this year. Not sure where to start? Here are the tips you need when creating unique brands.
Learning how to create a unique brand can help you engage and impress your target audience. You’ll have an easier time drumming up business, too. You’ll also have an easier time remaining top-of-mind with customers.
Stand out from the crowd! Discover how to create a unique, wow-worthy brand with these tips today.
1. Understand Your Target Audience
Before learning how to create a unique brand, it’s essential that you gather research. Otherwise, you could make assumptions about your target audience. Your new, unique branding might fail to appeal to your ideal customers.
You might continue making brand creation mistakes as you use the rest of these tips, too.
Instead, determine who you’re trying to reach. What pain point does your product or service solve? Who benefits most from your offerings?
If you’re targeting a broad audience, try to learn more by researching demographics and psychographics. For example, you can determine who your customers are based on their:
- Household income
- Marital status
- Buying behaviors
- Pain points
If your customers fall into multiple groups, create buyer personas. Defining buyer personas can help you develop branding that suits different customer groups.
Your branding can impact the rest of your marketing strategy. For example, you might struggle to personalize content if it doesn’t appeal to your audience. About 74% of people get annoyed when content doesn’t align with their interests.
Another 52% will switch brands if a company doesn’t personalize communications.
Gathering audience research can help you develop unique branding with your audience in mind.
2. Consider Benefits
When developing unique brands, it’s important to consider how your offerings benefit customers.
Start by determining the functional, technical, and emotional benefits you offer.
The functional benefits cover what consumers receive after buying your product or service.
Think about how your product or service will improve the customer’s daily life. Determine what pain points in your life you help solve.
The technical benefits are also the features and attributes you possibly outlined in your business plan. These benefits define what your company does. Consider asking yourself questions like:
- How does my brand benefit customers
- What do we offer
- What about our offerings are unique
- How will our business make money
The emotional benefits you offer could help your business stand out from others within your niche. These benefits consider how your brand makes someone feel. Think about the story you want to tell customers.
For example, perhaps you want to give them peace of mind. Perhaps you’re offering safety and security. Maybe your product eases their stress and anxiety.
During this brand creation phase, think about emotion-based words your customers might use when describing your business. For example, they could feel relaxed, safe, proud, happy, or healthy.
3. Research Competitors
Remember, research is essential when developing unique brands. If you want to stand out from competitors, research them, too. Look at the brands your customers already know and love.
Researching other brands can help you avoid potential brand creation mistakes. What do you like (or not like) about your competitors’ brands? What elements does every business seem to include?
Don’t make the mistake of fading into the background. Researching competitors can help you find ways to stand out.
4. Craft Your Message
Take the time to consider your tagline and the message you want to convey. Try to keep it short and sweet. Your tagline should sound simple but also memorable.
Your messaging can become the guiding light for your business in the future. It can impact your website, social media, and even packaging.
Create a few options and test them out with your team. Make sure the tagline is easy to say and remember. Try different words and phrasing, too.
Your tagline will show consumers you stand out from the rest.
5. Embody the Brand
Consider working with an experienced marketing agency to develop your brand guidelines. Your branding includes visual and emotional elements. These include the:
- Mission statement
- Vision statement
- Color palette
- Font styles
- Imagery styles
Creating brand guidelines will ensure every member of your team remains on the same page.
Consider testing your new branding out with a small audience. What do they like or dislike about your new branding? What elements do they suggest you change?
Make sure your branding doesn’t match anyone else’s in the industry. Try to remain creative and innovative. Your unique branding can help you stand out and draw customers in.
Once you use these tips to create your unique branding, apply your brand everywhere. Make sure to create a cohesive expression across all platforms. Consistent branding will encourage brand recognition to grow.
Otherwise, consumers might think you’re two different businesses if your brand looks different across different platforms.
Look into brand strategies to set your business up for lasting growth on different platforms, too. You can use these retail and online growth strategies to get started.
Learning how to embody your brand on different platforms and marketing materials will set your business up for success. You can boost exposure, engage your audience, and attract more people to your business.
Stand Out From the Crowd: 5 Ways to Develop Unique Brands
Don’t let your business fade into the background. Instead, take the time to use these tips for developing unique brands. With these tips, you can make an impact and draw more customers to your business.
Learn how to create a unique brand with these five easy tips today.
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