So you’ve just finished launching or redesigning your website and now you’re just waiting for the hits to start pouring in. But then something surprising happens — people start coming to your website, whether as search traffic or through paid ads, but then they leave right afterward. What’s going on?
There are lots of reasons why website visitors could be abandoning your site right after they click into it. But three of the most common problems are bad web design, poor navigation, and slow load times. These problems will make your business website in trouble. To resolve such issues take help from SEO consultant Perth. In this article, we’ll go into detail on all three and explain why they’re so significant.
According to research published by Google, roughly 61% of site visitors won’t return to a website that hasn’t been optimized for viewing on mobile devices. Of that 61%, 40% will actually go to a competing website for what they were looking for. If you don’t want to be pushing users towards your competitors’ sites, your web design had better be mobile-friendly.
Poor performance on mobile devices isn’t the only problem facing small businesses, however. It’s all too common for web developers to create websites that look outdated as well. And although it would be nice if people judged your website by its content and not by its appearance, if it looks like it was designed 10 or 20 years ago, they’re going to feel like it’s untrustworthy. If nothing else, visitors will likely assume that if your design is noticeably outdated, then your information could be outdated as well.
As a first step towards decreasing your website’s bounce rate, hire a good web design company that knows what they’re doing. They should be able to build a website for you that looks and feels modern. This will instill a sense of trust in your audience, as well as make them feel more at home on your site.
Unclear Navigation Structure
An important part of search engine optimization is navigation structure. In terms of SEO, this is because search engines rank sites higher when they have a clear hierarchy of webpages. But it’s just as important for user experience, as poor navigation structure can confuse people and cause them to click off of your site.
When a website’s navigation structure is unclear, it means that visitors can’t easily figure out where they need to go for the information they’re after. Links to different pages on your site should be clearly labeled and displayed in places where they make the most sense. Your goal should be for using your website to feel intuitive, rather than cumbersome or confusing.
While there are countless tips out there on how to make a webpage more user-friendly, the bottom line is this: think through your website’s design as if you were the customer. If you were someone just stumbling upon your site for the first time, would it be easy or difficult to find answers to your questions? Would all of your links and their locations make sense to you if you didn’t already know where they go?
Slow Load Times
When it comes to user experience and customer satisfaction, loading times are incredibly important. Increasing a website’s loading speed is a major focus of many web design and SEO services because loading times dramatically affect a site’s search ranking. Google avoids promoting websites that don’t load quickly enough because they know that their users won’t be happy with slow-loading search results.
Even if you’re getting discovered in Google, if your web pages aren’t loading fast enough, it can lead people to abandon your site before they even see what’s there. The internet is a big place, and there are so many options for products and information that no one’s going to wait around for your site to load. They’ll just click off and visit one of your competitors.
If you’ve been putting off boosting your site’s load time, better move it to the top of your to-do list.
Users can abandon your website for any number of reasons. But as long as your web copy and graphics are top-notch, optimizing your site in the ways listed here might be all you need.