Obtaining an MBA degree can help you advance your career by allowing you to get a profitable job. A lot of institutions are already offering online programs such as MBA online with different specializations to choose from. However, many MBA candidates are confused about which specialization to pursue. There are numerous possibilities available, such as marketing management, entrepreneurship, finance, human resources, and so on, and it is reasonable to ponder which one is best for you. Your decisions should be based not just on the benefits of the specialization, but also on your own innate strengths.
You may feel that a Finance specialization will help you get a well-paying job but you may not be suitable for this field of work which will eventually lead to work dissatisfaction. To find a suitable career for you, it is essential that you do extensive research on your interested specialization. This article will provide you with top reasons why an MBA in digital marketing will be the right choice for you.
What is MBA in Digital Marketing?
The introduction of a master’s degree in digital marketing marks the beginning of a new era in the area of marketing. Businesses’ marketing methodologies are shifting from traditional marketing to digital marketing strategies. As a result, those who have completed a master’s degree in digital marketing have a plethora of job prospects.
Graduate students can take advantage of this opportunity and start their careers in this lucrative field. The MBA in Digital Marketing is a 1 or 2-year program that helps students get a clear picture of digital marketing techniques along with managerial skills.
Obtaining a Masters’s in Digital Marketing from a reputable university provides students with the experience and information needed to develop successful digital marketing strategies for brands.
This comprehensive and hands-on 11-month Post Graduation in Digital Marketing can help you improve your creative skills and broaden your knowledge.
Why is an MBA in Digital Marketing the right choice for you?
1. Digital Marketing will never be obsolete.
The main reason why an MBA in digital marketing is an excellent career step for you is that we are living in a commercialized period that is here to stay. No matter how many technological revolutions change the globe, digital marketing will always evolve. Companies will always need to market their products or services in order to get the attention of their target audience.
As a result, your specialty will never become obsolete, and you will never be unemployed. Indeed, with competition fiercer than ever before, firms are always on the search for bright young marketers who can come up with fresh ideas and solutions; the sky is the limit with an MBA in Digital Marketing degree.
2. High Demand For Digital Marketing Professionals
If you are well-trained and prepared, there are numerous opportunities for a career in digital marketing. Marketers are looking for individuals that can help them establish a market presence for their company. And there are numerous well-known digital marketing skills from which you can choose something for yourself and perfect your expertise. Some of the responsibilities include:
- Content Marketer
- SEO Specialist
- Web Developer
- Email Marketer
- Social Media Manager
It is not necessary to develop skills in every sector because the field is wide and has many components. If you know how to write incredible pieces of content, you can choose content writing as your focus, or if you know how to manage a terrific promotion campaign, you can choose promotion as your focus. After graduating in the field of digital marketing you will be able to implement the top digital marketing strategies which help you bag high-earning jobs.
3. Better Pay
As previously stated, there is a significant demand for digital marketing professionals, which implies that the remuneration for digital marketing roles must be higher. With a master’s degree in digital marketing, you can pursue mid-level managerial positions that are also financially rewarding.
Take a look at Glassdoor’s statistics on the national average income for a digital marketing manager in India. If you complete a master’s degree in digital marketing, you can easily receive a package starting at 1.9 lakh and going up to 10 lakh per year depending on your expertise, talents, and proficiency.
Not just as a digital marketing manager, but other job responsibilities such as an SEO Specialist may earn an average income of 2 to 5 lakh per annum, or an SEM Marketer can earn a salary of 3 to 8 lakh per annum. This is not the bottom of the compensation scale; it is merely the beginning as a mid-senior managerial post right after you complete your master’s degree in digital marketing. After gaining years of experience, I can tell you that you will end up making more than seven figures per year.
Bonus Read: Top 10 Benefits Of Adopting Digital Marketing
4. Higher ROI
You can calculate the ROI by taking into account the amount you invest in the form of fees and high-paying skills you get in return which will help you make a profitable business in the future.
Choosing another master’s course may be more expensive than pursuing a master’s degree in digital marketing because, while studying, you can begin working as a freelancer in your field of interest to earn extra money in your spare time.
Not only that, but the digital marketing community is brimming with skilled trainers and professionals from whom you can learn new things and master new tactics to stay current in this ever-changing field.
These are a few compelling reasons to obtain a master’s degree in digital marketing. Obtaining a master’s degree in digital marketing will provide you with numerous professional alternatives and also give you the opportunity to gain knowledge regarding digital marketing skills and techniques.
If you are afraid it will take a long time, you can enroll in an advanced fast-track online digital marketing course. This course will help you extensive knowledge of digital marketing skills and strategies.
In the comments box below, let us know what you think about this post on top reasons to get a master’s degree in digital marketing.
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.